Skip to content 
Search

Latest Stories

Rahul Bajaj: Man who called spade a spade

Rahul Bajaj: Man who called spade a spade

BAJAJ CHETAK scooter became an aspirational symbol for the middle class in pre-liberalised India. And the man behind the brand was - Rahul Bajaj.

Straightforward and outspoken, Bajaj not just had the guts to create a two and three-wheeler brand during the red tape era but also had the courage that few industrialists of the present day could talk of.

Bajaj, 83, who was the chairman emeritus of the Bajaj Group when he breathed his last on Saturday (12), was starkly different from his usually diplomatic peers, with his ability to call a spade a spade, even if it meant ruffling feathers in the government or even confronting his son.

Born in Calcutta on June 10, 1938, Bajaj graduated from St Stephen's College in Delhi and had an MBA from Harvard Business School in the US. He started his career as deputy general manager in Bajaj Group - founded by his grandfather Jamnalal in 1926. He went on to become the CEO in 1968 at the age of 30.

After taking charge, Bajaj led the group to a growth path, diversifying it into general and life insurance, investment and consumer finance, home appliances, electric lamps, wind energy, special alloy and stainless steel, material handling equipment and travel.

He steered the diversified entity during India's transition from a closed economy to a liberalised one and drove the company to expand its product portfolio with the Bajaj brand finding a foothold in global markets while warding off emerging competition from Japanese motorcycle makers that challenged the Bajaj Auto's scooters in the late 1990s.

Under his stewardship, Bajaj Auto, the group's flagship company, saw its turnover grow to Rs 120 billion (£1.17 bn) from just Rs 72 million (£704560) with the firm's scooters becoming the mainstay.

He later split Bajaj Auto into three units in 2008 - Bajaj Auto, Bajaj Finserv and a holding company. Rahul Bajaj's sons Rajiv Bajaj and Sanjiv Bajaj are now managing the auto and finance companies, respectively

The company's Bajaj Chetak scooter became an aspirational symbol for middle-class Indian families then, with the 'Hamara Bajaj' (our Bajaj) tune becoming synonymous with their hopes of a better future, and the picture of a strong nation.

In 2005, he had started passing the baton of the company to son Rajiv Bajaj, who became the managing director of Bajaj Auto and led the company to become a truly global automobile player.

However, when Rajiv decided to do away with scooters and shift Bajaj Auto's focus on motorcycles in 2009, the senior Bajaj did not hide his disappointment, publicly saying "I feel bad, I feel hurt". Similarly, his outspokenness came to the fore in November 2019, at an event organised by the Economic Times in Mumbai, where home minister Amit Shah, finance minister Nirmala Sitharaman, and commerce minister Piyush Goyal were present when the veteran industrialist spoke about the government's “stifling of criticism”.

"This environment of fear, it's definitely on our minds. You (the government) are doing good work; and despite that, we don't have the confidence that you'll appreciate criticism," he had said.

Bajaj was elected to Rajya Sabha in June 2006 and remained a member till 2010.

He was a recipient of many awards, including the Padma Bhushan and honorary doctorates from many universities. His leadership role in the industry and his guidance was always looked up to.

He also held many other positions, including the chairman of Indian Airlines and the chairman of the board of governors of the Indian Institute of Technology, Bombay.

He was also a former chairman of the International Business Council, World Economic Forum and a former member of the South Asia advisory board of Harvard Business School.

Besides, he was a former member of the International Advisory Council of the Brookings Institution in Washington, DC. The industrialist also spearheaded the corporate social responsibility activities of the Bajaj Group of companies and charitable trusts including Jamnalal Bajaj Foundation.

During the 1980s and 1990s, Bajaj two-wheelers, especially Bajaj Chetak was a common sight on most Indian roads. It was the most used mode for daily commutes of the middle class and even for a romantic spin by young couples.

It was in 1989 that the 'Hamara Bajaj' jingle was used to advertise the automobile and the same instantly captured the imagination of pre-cable TV Indian minds, attaining iconic status.

More For You

Bangladesh seeks US deal to shield garment industry from tariffs

Workers are engaged at their sewing stations in a garment factory in Savar, on the outskirts of Dhaka, on April 9, 2025. (Photo by MUNIR UZ ZAMAN/AFP via Getty Images)

Bangladesh seeks US deal to shield garment industry from tariffs

BANGLADESH, the world's second-biggest garment manufacturer, aims to strike a trade deal with the US before Donald Trump's punishing tariffs kick in next week, said the country's top commerce official.

Dhaka is proposing to buy Boeing planes and boost imports of US wheat, cotton and oil in a bid to reduce the trade deficit, which Trump used as the reason for imposing painful levies in his "Liberation Day" announcement.

Keep ReadingShow less
UK business district
The Canary Wharf business district including global financial institutions in London.
Getty Images

Bond yields ease following Starmer’s support for Reeves

THE COST of UK government borrowing fell on Thursday, partially reversing the rise seen after Chancellor Rachel Reeves became emotional during Prime Minister’s Questions.

The yield on 10-year government bonds dropped to 4.55 per cent, down from 4.61 per cent the previous day. The pound also recovered slightly to $1.3668 (around £1.00), though it did not regain all its earlier losses.

Keep ReadingShow less
modi-trump-getty
Modi shakes hands with Trump before a meeting at Hyderabad House in New Delhi on February 25, 2020. (Photo: Getty Images)
Getty Images

Indian exporters watch closely as Trump says trade deal with India likely

THE US could reach a trade deal with India that would help American companies compete more easily in the Indian market and reduce tariff rates, President Donald Trump said on Tuesday. However, he cast doubt on a similar deal with Japan.

Speaking to reporters on Air Force One, Trump said he believed India was ready to lower trade barriers, potentially paving the way for an agreement that would avoid the 26 per cent tariff rate he had announced on April 2 and paused until July 9.

Keep ReadingShow less
Kolhapuri sandal sales surge in India post Prada controversy

Customers shop for 'Kolhapuri' sandals, an Indian ethnic footwear, at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi

Kolhapuri sandal sales surge in India post Prada controversy

INDIAN footwear sellers and artisans are tapping into nationalist pride stoked by the Prada 'sandal scandal' in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft.

Sales are surging over the past week for the 'Kolhapuri' sandals that have garnered global attention after Prada sparked a controversy by showcasing similar designs in Milan, without initially crediting the footwear's origins.

Keep ReadingShow less
UK business district
The Canary Wharf business district including global financial institutions in London.
Getty Images

Economy grew 0.7 per cent in Q1 2025, fastest in a year

THE UK economy expanded at its fastest pace in a year during the first quarter of 2025, driven by a rise in home purchases ahead of a tax deadline and higher manufacturing output before the introduction of new US import tariffs.

Gross domestic product rose by 0.7 per cent in the January-to-March period, the Office for National Statistics (ONS) said, confirming its earlier estimate. This was the strongest quarterly growth since the first quarter of 2024.

Keep ReadingShow less