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Priyanka Chopra Jonas: The freedom of streaming services is allowing people to have larger thoughts

Priyanka Chopra Jonas: The freedom of streaming services is allowing people to have larger thoughts

Priyanka Chopra Jonas made her digital debut with Netflix’s The White Tiger which released earlier this year. Recently, at the launch of streaming platform ZEE5 in the US, PeeCee opened up about how things have changed after the launch of streaming services.

According to PTI, the actress stated, "That's what you're seeing in Indian cinema - the freedom of streaming services is allowing people to have larger thoughts than the formula that existed before. That there should be five songs, a fight sequence. That formula has gone away. Now people want to tell great, real stories, with which they identify.”


She further revealed that how streaming platforms are giving opportunities to writers, actors, and filmmakers.

She said, "It's amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It's a great time for growth, entertainment, and specifically for Indian cinema."

"The freedom that streaming has provided to the audiences around the world is that you can watch a movie at the comfort of your homes. That's amazing.  It's spreading culture, teaching people, educating them, there's a large, new audience that is being exposed to all kinds of Indian cinema," the actress added.

At the launch, Priyanka also stated that as an Indian actor-producer working in Hollywood, she wants to use her power to create more space for South Asian artistes on the global stage.

She said, "I have been one of the very few people who have had the privilege of being able to be in the entertainment business in two of the largest entertainment industries in the world. My quest is to be able to create more recognition, representation and to be able to have South Asians feel seen and heard, especially within the international community outside of South Asia.”

Talking about Priyanka’s upcoming projects, the actress will be seen in films like Matrix and Text For You. She will also be seen in Amazon Prime Video’s series Citadel which also stars Richard Madden in the lead role.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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