Power of the Muslim pound
Eastern Eye Staff
by ANDY MARINO RAMADAN NOW BIG BUSINESS IN UK BRITAIN’S Muslim population is just under three million, according to the latest census (2011), and accounts for about five per cent of the total population. It is estimated that a third of the Muslim population lives in London. This is a nationwide community with an enormously varied but distinct identity, and as Ramadan approaches retailers can expect certain patterns of shopping to emerge. Fasting during daylight hours will impact retail grocery, but not in a simple way. A drop in normal levels of consumption will be accompanied by other, sometimes higher-value…
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