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People assume the worst from me on screen: Emraan Hashmi

Actor Emraan Hashmi says it's amusing how people expect him to play characters that are either gangsters or evil and he would need a solid script to move away from this zone.

Emraan featured in popular hits in the late 2000s, including Gangster, Jannat, Woh Lamhe, Once Upon a Time In Mumbai, before switching to movies like Shanghai, Ghanchakkar and his last, Why Cheat India.


The 40-year-old actor will next be seen in the thriller, The Body, where he plays a husband who is accused of his wife's murder. He will follow it up with Sanjay Gupta's gangster drama, Mumbai Saga.

Discussing these roles, Emraan said he is amused when people want him to keep playing such dodgy characters.

"That's the thing. People assume the worst from me all the time. Either I'm in a gangster flick or doing some horrendous act like a murder or felony. That's the zone. I can't play a well-adjusted guy. I'm hoping one day I do that. But then you need a very strong script to give it a spin."

However, the actor is grateful that the scenario is changing today with the unacceptable becoming the norm now.

"I'm happy with the content that's coming out on OTT or other platforms. The audience is evolving, the industry is changing and there's acceptance. Ten years ago, producers were scared to put out anything new. Now they know it's an indication of changing times. There is space for new stuff."

The search for something exciting led Emraan to his upcoming thrillers, The Body with veteran actor Rishi Kapoor and the other, Chehre, co-starring megastar Amitabh Bachchan.

The actor said working with Bachchan, 77, was a learning experience.

"Working with Bachchan sir was fantastic. We did a 35 day-schedule and now he is coming to shoot in Poland in minus 10 degrees. I asked him the other day, 'Why don't you just chill, because you've proved everything that anyone would hope to prove?'

"But he said he's very passionate about what he does. Acting drives him, makes him get up early in the morning and give his all. The day it stops giving me that drive, I'll stop too. It's commendable that at this age, he is so driven. He rehearses on sets, he is always present, completely engaged in the material," he added.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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