Mother of dating apps? The new Tinder India app advertisement
Eastern Eye Staff
tinder india seeks to be ‘parent approved’ route to matrimony by Reena KumaR The aunty network in south asian families has always been a trusted source of seeking out potential partners, but now In- dians are increasingly taking matters into their own hands by trying new dating apps. Tinder has been available in India since 2014 and is often viewed as a hook-up-site, but a new advert featuring a mother who takes an avid interest in her daugh- ter’s love life is aimed at changing per- ceptions of the service. The ad, which features the mum swip- ing right on…
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