• Monday, May 23, 2022


Mother of dating apps?

The new Tinder India app advertisement

By: Eastern Eye Staff

tinder india seeks to be ‘parent approved’ route to matrimony by Reena KumaR The aunty network in south asian families has always been a trusted source of seeking out potential partners, but now In- dians are increasingly taking matters into their own hands by trying new dating apps. Tinder has been available in India since 2014 and is often viewed as a hook-up-site, but a new advert featuring a mother who takes an avid interest in her daugh- ter’s love life is aimed at changing per- ceptions of the service. The ad, which features the mum swip- ing right on…

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