Mastercard set to expand sports sponsorship presence in India


Mastercard is planning to expand its sponsorship presence in India by getting involved in local sporting events. Mastercard, one of the largest financial transaction firms, which currently sponsors sports like Golf and Football in India, is in talks to finalise the details that is expected to further enhance its presence in the country. Without giving further details, the Mastercard senior vice president, marketing, Asia Pacific, Sam Ahmed said: “We are assessing some local sports sponsorships and we are currently negotiating.” “We already sponsor entertainment in India … but we see sports, specially certain type of sports, that enable us to…

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