Skip to content
Search

Latest Stories

Maharaja Drinks launches Indian blends in UK

Maharaja Drinks, established last year by a group of friends, aims to bring authentic Indian drinks to the UK market by sourcing them directly from India.

The company will offer a range of Indian wines, beers, and spirits like whisky, rum, gin, and vodka, as well as teas and coffees from India. (Representational image: iStock)
The company will offer a range of Indian wines, beers, and spirits like whisky, rum, gin, and vodka, as well as teas and coffees from India. (Representational image: iStock)

A NEW company focused on introducing Indian-made drinks, ranging from wines and beers to teas and coffees, has been launched in London.

Maharaja Drinks, established last year by a group of friends, aims to bring authentic Indian drinks to the UK market by sourcing them directly from India.


The company promotes organic certification, sustainable production, and eco-friendly packaging and transport methods. “Our mission is to shake up what UK drinks enthusiasts understand of both India and its rich array of crafted drinks,” said Ipe Jacob, co-founder of Maharaja Drinks.

Jacob added that while they expect interest from UK-born Indians, they also aim to attract younger generations, such as Gen Z and millennials, with their premium products, which include healthy drinks and lower-alcohol options.

Maharaja Drinks Emporium Ltd, registered in the UK, noted that India is the third-largest market for alcoholic beverages globally, with its domestic growth driving new exports over the last five years. The company will offer a range of Indian wines, beers, and spirits like whisky, rum, gin, and vodka, as well as teas and coffees from India.

“At last, a variety of incredible Indian products are available in the UK. Maharaja Drinks has curated its range with deep knowledge and care, offering what I believe is the very best,” said Cyrus Todiwala, an Indian chef, during the launch event at London’s Cafe Spice Namaste.

Maharaja Drinks is also introducing UK-firsts like Borécha, a non-alcoholic beverage brand from India, and Maka Di, a craft beer from Goa.

“The rise of Indian cuisine in the UK has highlighted the business potential for Indian wines in the food and beverage sector,” said Kiran Patil of Reveilo Wines, one of Maharaja Drinks' suppliers. He expressed hope that their partnership would meet the growing demand for Indian wines.

Muskan Khanna of Tea ‘N’ Teas noted that while Indian teas are often associated with Darjeeling and Assam, their brand aims to showcase teas from other Indian regions, demonstrating that high-quality teas can come from various parts of India.

(With inputs from PTI)

More For You

single-use vapes-iStock

Analysis by Material Focus estimates that 8.2 million vapes are discarded or littered each week in the UK—equivalent to 13 every second. (Representational image: iStock)

iStock

Shops told to clear single-use vapes before ban starts on June 1

SHOPS across the UK have until 1 June 2025 to sell off remaining stocks of single-use vapes before a nationwide ban comes into force.

The legislation, confirmed last year, follows a government consultation that showed strong support for restricting their sale and supply.

Keep ReadingShow less
Primark-London-Getty

During his 15-year tenure, Marchant expanded Primark’s store network to more than 450 locations across 17 countries in Europe and the United States. (Photo: Reuters)

Primark chief Paul Marchant steps down after misconduct probe

PAUL MARCHANT, the head of fashion retailer Primark, has resigned with immediate effect after admitting to an "error of judgment" in his behaviour towards a woman in a social setting.

Associated British Foods (AB Foods), Primark's parent company, announced his resignation on Monday.

Keep ReadingShow less
Jaguar’s bold gamble: Can it woo young, wealthy drivers with a £123k EV?

Jaguar’s bold gamble: Can it woo young, wealthy drivers with a £123k EV?

JAGUAR’S ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, the Type 00, which promises all-electric luxury... at a steep price.

The low-slung, muscular-looking concept car presented to European reporters last Friday (21) prefigures a production model expected mid-2026 at a base cost of €150,000 (£123,472.8).

Keep ReadingShow less
Starmer-Trump-Getty

Trump has suggested the possibility of a 'great' trade deal that could help the UK mitigate the impact of tariffs he has pledged to introduce. (Photo: Getty Images)

Starmer, Trump talk trade deal progress in 'productive' discussion

KEIR STARMER and Donald Trump spoke on Sunday about ongoing UK-US trade negotiations, with Downing Street describing the talks as "productive."

Since leaving the European Union, the UK has been working to secure a trade agreement with the United States. Successive British governments have pursued a deal, but it has remained elusive.

Keep ReadingShow less
modi-trump-getty
Trump shakes hands with Modi during a joint press conference at Hyderabad House in New Delhi on February 25, 2020. (Photo: Getty Images)

India-US trade talks end with no sign of tariff relief

INDIA and the United States have agreed to move forward on finalising a part of their bilateral trade deal this year, but there was no indication of any tariff relief for India.

Trade discussions took place in New Delhi ahead of the implementation of US president Donald Trump's new trade tariff regime, which includes import levies on India, set to take effect from 2 April.

Keep ReadingShow less