HOW ANCIENT WOOING RITUALS EVOLVED INTO MODERN DAY CULTURE
by MITA MISTRY
THIS week couples all over the world celebrating love and romance to mark Valentine’s Day would have met in different ways.
Many would have courted each before getting together as a couple and gone through a process that led them into a relationship. It would be one of the many rituals couples use today, which have evolved in times gone by. With that in mind, Eastern Eye looked at some old rituals across the ages and how their evolution over time led to things like swiping right on apps today.
Capture: Forced marriages have been happening since the beginning of time with earliest examples being tribes raiding villages to kidnap women into a union. With no lawmakers, forcing someone into marriage or servitude was commonplace globally. This ancient custom still happens in some places in South Asia today, where would-be grooms are even kidnapped and forced into marriage. There have been countless cases of even British citizens tricked into having forced marriages abroad.
Fighting: It is common knowledge that many animal species will have males fighting for female attention, but it also happened with humans with warriors battling it out for the eligible women, sometimes to the death. Fighting for a female often led to feuds, which have inspired many literary classics across the centuries. Even today, the practice of fighting happens, including females battling it out for men.
Buying: When currency became a way of life everything was for sale, including love, and families would sell eligible offspring to the highest bidder. Those who were buying would later get their own back when the dowry system came into play. In some parts of the world, this horrific practice remains with child brides being sold to the highest bidder.
Dressing up: In many animal species, the female will use things like bright colours to attract a male mate and this is not too dissimilar to the first social interactions between humans. Both sexes would make an effort to look more attractive for the opposite gender. This thousands-of-years-old ritual has of course stayed up until now, but in the early days they weren’t often allowed to speak to one another, so visual stimulation was the only way.
Love spells: There have been those who have searched for divine intervention since the beginning of time. One ancient Egyptian text, more than 1,300 years old, was found to contain a love spell. This would later evolve into astrology being used to match couples and that centuries-old tradition is still practiced today, with many relying on a higher power for love.
Matchmaker: It wasn’t always possible for families to find the compatible someone, which led to extended family members or friends recommending a match. This was also a perfect business opportunity for romantic entrepreneurs to charge singletons for finding the right match. There is reported evidence in ancient civilisations around the world of this happening. This single person going door-to-door trying to connect people would later evolve to apps like Tinder and Bumble, where singles have multiple choices. Those who don’t have technology still use professional matchmakers.
Letters: One of the first ways courting couples separated by distance could connect was through love letters and this perhaps explains why poetry was so popular in centuries gone by. The connection between that early letter writing can be seen with social media and WhatsApp communication courting today. Now, there is a shorter time to wait for a reply to romantically written sentiments, but more pressure for a quicker reply.
Print media: The advent of media enabled those looking for a life partner to cast their nets further and this led to matrimonial adverts in newspapers. By the early 19th century they became so popular, that some newspapers were solely dedicated to finding partners the perfect match. This would later evolve to video dating, TV shows and the online dating websites, which are popular today.
Travel: With a lot less people and noway to communicate for those who lived in villages, a common practice would be to travel to neighbouring towns or gatherings to find a life partner. From the 17th to the 19th century, British women would go to India looking for a husband, to settle down with early pioneering foreign men living there. This can be seen today with the many holiday romances between singles, who meet while travelling.
Quick communication: In the early days of couples meeting, they were not allowed to communicate with each other as it was seen as disreputable and this occurred in cultures globally. Whether it was at social gatherings or family get-togethers, prospective couples had a very short time to talk either privately or with chaperones present. Sometimes, quick signals were used, including the female using her fan in different ways. This ‘quickness’ can be seen today at speed-dating events globally where couples are given just a few minutes to chat.
Gifts: The oldest friendliest way of wooing someone was through gift-giving and over time, these romantic gifts evolved from something practical like food to material presents. In 17th century Wales, suitors spent hours carving wooden love spoons and there are many examples of such bizarre gifts. Romantic gift-giving continues today and is a multibillion-pound industry globally. If you are in a relationship and are reading this, remember that special gift for a loved one, however small.
UK growers are reporting a bumper crop of unusually large strawberries this spring, thanks to a spell of bright sunshine and cool nights that has created near-perfect growing conditions. However, as the dry weather continues, experts are warning that water shortages could pose a risk to future harvests.
According to Bartosz Pinkosz, operations director at the Summer Berry Company, strawberry plants have benefited significantly from this year’s weather pattern. “We had the darkest January and February since the 1970s, but then the brightest March and April since 1910,” he said. “From March onwards, it was really kind of perfect for tunnel strawberries.”
The company, which grows fruit at its farm in Colworth, West Sussex, supplies major UK retailers. Pinkosz said the strawberries being harvested this month are consistently larger than average, with some weighing as much as 50g – around the size of a plum or even a kiwi. The average size this season is approximately 30g, still well above the norm.
He explained that the combination of abundant sunshine and cool night temperatures had slowed the ripening process, allowing more time for the fruit to develop. “The slower the development of the fruits, the more time to expand the cells and create the bigger berry,” he said. “I have genuinely never seen a harvest produce such large berries consistently in my 19 years of working in this field.”
The UK strawberries' large size has drawn attention from across the industry. Nick Marston, chair of British Berry Growers, confirmed that this year’s crop is showing excellent quality across several key characteristics. “We’re seeing very good size, shape, appearance, and most of all, really great flavour and sugar content, which is what consumers want when they buy British strawberries,” he said.
Marston cautioned that while reports of strawberries being 20% bigger are accurate for some growers, averages across the country may vary. “Some crops will be slightly smaller than others, but it would be fair to say that the very nice sunshine and cool overnight temperatures have been ideal for fruit development,” he added.
Strawberries being 20% bigger are accurate for some growersGetty
The season's early warmth also led to gluts of aubergines and tomatoes at the start of May. However, with continued dry conditions, concern is growing among farmers about the possibility of a summer drought, especially in the south-east of England. Marston acknowledged the risk but noted that strawberry crops generally use water-efficient drip irrigation systems. “Water is used very sparingly,” he said.
Despite the potential challenges, this season’s UK strawberries have started strong, and the signs are positive ahead of the summer. With Wimbledon on the horizon in June, British tennis fans may once again be treated to large, juicy strawberries during the tournament – a popular seasonal tradition.
The consistently warmer spring and its effects on UK strawberries' large size have been welcomed by consumers and retailers alike. Yet growers remain alert to the challenges posed by climate change and the importance of sustainable water management.
As the strawberry season progresses, the industry is watching closely to see whether the favourable conditions can be maintained. While the current outlook for size and flavour is positive, the warning about water supply highlights the delicate balance required to maintain crop health and quality in the months ahead.
Nancy Tyagi is back at Cannes. But this time, the 24 year old influencer and designer from Uttar Pradesh is not just a surprise guest, she is a name many were waiting to see again.
Last year, she made her debut at the prestigious festival in a self stitched 44 lb (20 kg) ruffled pink gown, crafted from scratch in her Delhi home. It was not just the weight of the dress that turned heads but the story behind it. A year later, Nancy returned with another outfit of her own making.
This time, she wore a silver aqua gown with a plunging neckline, a shimmering corset, and layers of tulle. It had roses stitched into the skirt and headpiece, and bold shoulders that looked like unfolding petals. Her makeup was clean and glam with silver smoky eyes, a neatly tied bun, and just the right sparkle.
What is special is not just the gown, but the fabric. She sourced it from Seelampur, a market in northeast Delhi better known for its chaos than couture. But that is what makes Nancy different. She turns everyday materials into red carpet magic. She does not come from fashion schools or big labels. She learnt it all by herself.
The self-taught designer walks the red carpet in a look stitched from Seelampur fabricInstagram/nancytyagi
Nancy said she felt emotional returning to Cannes, where everything changed for her. “Last year, I was overwhelmed. This year, I feel proud,” she said. “This is my outfit. I made it. It is all mine.”
Her Instagram post summed it up in Hindi: “Phir se Cannes… phir se red carpet. Kabhi socha nahi tha yeh safar itna khoobsurat hoga” (Back to Cannes, back to the red carpet. I never imagined this journey would be so beautiful).
Nancy Tyagi brings local craftsmanship to the global stage in her second Cannes appearanceInstagram/nancytyagi
And the internet agreed. From fashion fans to fellow creators, the applause was loud. Comments flooded in praising her evolution, confidence, and creativity. One user wrote, “You have inspired millions. This is real talent: self made, rooted, and unstoppable.”
Nancy’s journey from a small town girl stitching clothes in her room to walking the world’s most watched red carpet continues to be proof that success does not need privilege. Just skill, grit, and imagination.
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Luxury in 2025: Iconic brands raise prices, making designer pieces harder to afford
Imagine your dream designer bag now costs more than a month’s rent. Welcome to 2025, now luxury isn’t just a splurge but a high-stakes financial tango, right? Inflation, tariffs, and a dash of geopolitical drama have collided, sending price tags into orbit. This time, brands aren’t just nudging numbers, but they’re launching full-blown price tsunamis. Can you still play the luxury game without drowning in debt? Let’s break down who’s hiking, why, and whether that iconic piece is worth the squeeze.
Chanel
In 2025, Chanel has been on a price-raising spree, almost as relentless as their signature tweed. The iconic Classic Flap Bag Large, for instance, now retails at 9,400 GBP (9,52,000 INR), a steep jump from 7,870 GBP (7,97,000 INR) back in January. That’s not just a rise; it’s a whole statement. With demand booming and the brand’s push for exclusivity, Chanel clearly shows no signs of slowing down.
Louis Vuitton’s strategy? Keep things steady but consistently pricier. In 2025, the Alma PM handbag crept up to 1,590 GBP (1,61,000 INR), marking a 6.4% increase. Meanwhile, the Clooney BB inched to 1,925 GBP (1,95,000 INR), a 4.9% hike, while the Capucines MM surged by 7.2%, now priced at 6,310 GBP (6,39,000 INR). Inflation’s impact? Definitely. The only thing rising faster than these prices? Their legendary prestige.
The iconic Hermès is giving luxury lovers something to chew on, especially if their taste leans toward legendary bags like the Birkin or Kelly. In the U.S., prices for the Birkin 25 in Togo leather rose from 8,400 GBP (8,52,000 INR) to 8,900 GBP (9,03,000 INR): a 6.1% increase. The Kelly 25 in Togo Retourne jumped from 8,350 GBP (8,47,000 INR) to 8,900 GBP (9,03,000 INR), marking a 6.2% hike. Some exotic models, like the Kelly 25 in Matte Alligator, saw a staggering 23.8% increase, now priced at 38,800 GBP (39,37,000 INR). Because nothing says 'forever status' like a price tag that stings.
Rolex has increased prices on its gold models by up to 14%, reflecting a 27% rise in the cost of gold itself. For instance, the white gold Daytona with the OysterFlex bracelet now retails at 24,300 GBP (24,70,000 INR), up from 22,350 GBP (22,70,000 INR) last year. Stainless steel models have seen more modest increases of about 1-3%. Gold just got a little more golden right?
Known for its cashmere and quiet luxury, Loro Piana isn’t shying away from price hikes either. Some items, like the Loom handbag, rose by 8%, while select pieces saw a staggering 23% increase. Soft just got pricier.
Tag Heuer quietly nudged up the price of select U.S. models by around 10% this summer, a direct response to looming U.S. tariffs on Swiss imports. It’s a cautious buffer rather than a drastic shock, as the brand hedges against potential margin hits. Rather than surprising buyers later, Tag Heuer is choosing to gently pad prices now, just in case.
Even beauty brands aren’t safe from the pricing squeeze. Sisley bumped up the price of its Korean products by 5%, while L’Oréal increased prices of Yves Saint Laurent and Lancôme items at duty-free outlets by about 10%. It’s partly due to higher ingredient costs and partly because “flex splurging” in Korea shows buyers aren’t put off by a little extra cost.
In a more gradual move, Coach has been incrementally hiking prices over 19 of the last 20 quarters, while Ralph Lauren pushed its average retail price up by about 12%. Instead of shocking customers, they’re taking a slow and steady approach, which has surprisingly fuelled demand rather than dampened it.
Cartier’s parent company, Richemont, is taking a softer approach, avoiding major price hikes despite the pressure of U.S. tariffs. Instead of gambling on big increases, Richemont is holding prices steady, particularly for its luxury jewellery, which continues to perform well without any drastic changes.
With higher-end items becoming even more unreachable, brands are shifting focus to “affordable luxury.” Think sub-400 GBP (40,000 INR) accessories like designer scarves and wallets, small indulgences that keep aspirational customers engaged. It’s a strategic play to maintain interest without alienating the middle-class luxury lover.
Luxury prices in 2025 are skyrocketing as iconic brands make big movesiStock
The luxury gamble?
The overall picture is clear. Some players have quietly bet on patient, incremental hikes and are already reaping rewards, while others have pushed hard and risk alienating shoppers. Observers note that Coach and Ralph Lauren’s measured markups drove a surprising sales boom (+42% Coach growth in Europe in Q4), whereas ultra-luxe giants saw only minimal gains. In short, moving slowly seems to have paid off, at least so far while exorbitant jumps have mostly just made headlines.
The gamble now is on for every brand. Every new price tag is a wager: will wealthy buyers shrug and splurge, or push back and hunt for deals?
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The initiative will empower more women to speak openly about their health
A new community-led initiative has been launched in the UK to provide culturally sensitive support for South Asian women navigating midlife and menopause.
The Sattva Collective, founded by certified Midlife and Menopause Coach Kiran Singh, officially launched on 14 May 2025 as a registered Community Interest Company (CIC). It is the first initiative in the UK focused specifically on the experiences of South Asian women during what Singh describes as a “deeply personal and often stigmatised” phase of life.
“South Asian women are navigating physical, emotional, and identity shifts in silence – often without the language, space, or support to talk about it,” Singh said. “The Sattva Collective is here to change that. We are reclaiming midlife as a powerful, transformative time – and doing it together.”
The name 'Sattva' is drawn from Sanskrit, referring to clarity, balance, and inner peace – values reflected in the collective’s approach.
The organisation will offer a range of services throughout the year, including:
Monthly community meet-ups in local cafés
Educational workshops on hormone health, mental well-being, and cultural stigma
An annual flagship Midlife Summit launching in January 2026
Public awareness campaigns and digital resources
One-to-one and group coaching sessions
Singh, who is of Indian heritage, aims to address the gaps in both mainstream and cultural conversations around menopause. According to her, many South Asian women face barriers to accessing support due to stigma, lack of awareness, and limited representation in public discourse.
The Sattva Collective is now preparing to roll out its 2025 programme and is actively seeking funding, sponsorship, and community partners to expand its reach and resources.
Describing midlife as “not a crisis, but a calling,” Singh hopes the initiative will empower more women to speak openly about their health and experiences, while building a supportive community.
Further details about upcoming events and resources will be made available through the collective’s official channels in the coming weeks.
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Bella Hadid stuns at the Cannes Film Festival 2025 in a daring Saint Laurent black gown
Bella Hadid’s return to the Cannes Film Festival was anything but quiet. This year, the model showed up ready to challenge the red carpet rules without actually breaking them.
With new restrictions in place like no sheer fabrics, no visible nudity, no dramatic trains or bulky silhouettes, fashion-watchers wondered if Bella, known for her daring Cannes looks in the past, would tone it down. Instead, she found a clever way around the rules.
Her choice for the opening ceremony? A sleek black Saint Laurent dress with a high slit that climbed nearly to her hip. It was revealing but not banned. The asymmetrical cowl neckline and bare back added to the drama without crossing any lines. Paired with barely-there strappy heels, emerald statement earrings, and a ring, the outfit managed to be both understated and provocative.
Earlier in the day, she’d already turned heads arriving at Hotel Martinez in a white corset top and matching bootcut trousers, another Saint Laurent nod. Her honey-blonde updo, oversized sunglasses, and vintage accessories made it clear that Bella wasn’t here to just blend in.
And while the Met Gala missed her this year, Cannes got the full Hadid effect.
The model’s new hair colour, a shift from brunette to a summery honey blonde, felt like a fresh chapter. Soft waves framed her face, complementing the dark, moody tones of her red carpet outfit. Makeup stayed simple with smokey eyes, matte skin, and nude lips. No theatrics, pure elegance and confidence.
The most impressive part of it all? She managed to follow every rule while still standing out. While some stars played it safe under the stricter dress code, Bella turned the limits into a challenge. No sheer panels? Try bold cut-outs. No dramatic trains? Go for shape-hugging minimalism with impact.
Fashion at Cannes has always been about pushing boundaries. This time, Bella Hadid did it with precision, walking the tightrope between compliance and creativity.