The new service launch marks Ola’s first entry into England after launching its service in south Wales earlier this year, as it looks to build an integrated mobility experience across the UK (Photo: Matt Cardy/Getty Images).

India’s ride-hailing application, Ola On Monday (19) announced the launch of its services in South West England.

Starting Monday, people in and around the city of Bristol can book rides on the Ola app, with services launching in Exeter and more towns in the coming weeks.

To celebrate its launch, Ola is offering a limited number of discounted rides to customers to try its new service.

The latest service launch marks Ola’s first entry into England after launching in south Wales earlier this year, as it looks to build an integrated mobility experience across the UK.

Ola is the only ride-hailing app in the UK that offers passengers the option of PHVs and metered taxis through one consumer-friendly platform. As of today, over a million people in the UK can now access safe and convenient modes of transport through the Ola app, the company said.

Ben Legg, Managing Director at Ola UK, said, “we could not be more excited about launching services in South West England in the thriving city of Bristol, ahead of the busy holiday season and in many more towns in the weeks ahead.”

“While we remain in the early stages of our UK-wide rollout, we have seen passengers and drivers respond positively to what we offer and are more confident than ever that Ola will transform the market with its dynamic, responsible service that enables people to travel safely and conveniently,” Legg added.

The company conducts one billion rides a year around the world, with more than a million drivers and 150 million customers in over 125 cities. Ola is now operational in India, Australia, New Zealand, and the UK. The company continues to work with local authorities across the UK to expand nationwide, the company said.

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