Skip to content
Search

Latest Stories

Indian meal kit brand Spice Tailor acquired by Premier Foods for £43.8 million

Spice Tailor was founded by cookbook author Anjum Anand and her husband Adarsh Sethia in 2010

Indian meal kit brand Spice Tailor acquired by Premier Foods for £43.8 million

The Spice Tailor, a meal kits company founded by an Indian-origin couple, has been sold to Premier Foods for an initial consideration of £43.8 million.

The Spice Tailor, specialised in Indian and South East Asian food, has clocked a compounded annual growth of more than 20 per cent over the last four years.

Food writer and presenter Anjum Anand and her husband Adarsh Sethia who founded the firm owned a 9.5 stake each in the business in which a majority share was held by a Jersey-based trust.

The UK is its main market, accounting for 58 per cent of its sales, followed by Australia which generates 35 per cent of its revenues.

Anand who has authored eight Indian cookbooks and featured in cooking series on BBC Two decided in 2010 to create her own range of meal kits that tasted homemade and were quick and easy to prepare. It was because she felt the products already available in the supermarkets didn't represent the real flavours she grew up with.

When Anand and Sethia set up the firm, they wanted to take Indian food beyond take-ways and jarred sauces and create a better home-cooking experience.

On the sale of their business, Anand and Sethia said the deal could lead to unlocking further growth of the firm they nurtured since its inception.

“We see Premier with their track record of brand investment and strong commercial relationships, as the perfect fit for The Spice Tailor, driving it onto the next stage of its evolution,” they said.

Premier Foods said its acquisition of the Spice Tailor would complement its Sharwood’s and Loyd Grossman brands across geographies.

Premier Foods also owns other brands including Ambrosia, Batchelor's, Bisto, Mr Kipling and Oxo.

Its CEO Alex Whitehouse said the acquisition was “well-aligned” to the St Albans-based company’s growth strategy.

“This acquisition represents a highly complementary geographical fit, and we see significant potential to expand The Spice Tailor’s distribution in all our target markets. We see this as another important milestone for us following the Group’s strong performance over recent years and The Spice Tailor is an important addition to accelerate our future growth plans,” he said.

More For You

Air India

The airline said the aircraft landed safely and was being inspected 'as a matter of abundant precaution'.

Getty

Delhi-bound Air India Dreamliner returns to Hong Kong mid-air due to technical issue

AN AIR INDIA Boeing 787-8 Dreamliner flying from Hong Kong to New Delhi returned to Hong Kong shortly after takeoff on Monday due to a suspected technical issue.

This incident comes days after an Air India flight to London, also a Boeing 787-8, crashed in Ahmedabad just after takeoff, killing 241 of the 242 people on board.

Keep ReadingShow less
Starmer-Getty

Starmer said earlier on Sunday that he had dropped his initial opposition to a national inquiry in favour of one being led by Louise Casey, a member of the parliament’s upper house. (Photo: Getty Images)

Getty Images

Police crackdown on grooming gangs following national inquiry announcement

AUTHORITIES have announced a nationwide police operation targeting grooming gangs suspected of sexually exploiting thousands of girls and young women over several decades.

The announcement came hours after prime minister Keir Starmer said a national inquiry would be launched into the scandal, which recently drew attention from Elon Musk.

Keep ReadingShow less
british-airways

The airline did not provide details on the departure time, number of passengers or crew on board, or how long the flight was in the air before returning. (Representational image: Getty Images)

Getty Images

British Airways Chennai flight returns to London mid-air due to technical issue

A BRITISH AIRWAYS flight bound for Chennai returned to London mid-air on Sunday after reporting a technical issue.

The airline said the aircraft landed safely and passengers and crew disembarked normally. “The aircraft returned to Heathrow as a standard precaution after reports of a technical issue,” British Airways said in a statement.

Keep ReadingShow less
Siddhashram leads interfaith tribute to Ahmedabad plane crash victims

Gareth Thomas MP

Siddhashram leads interfaith tribute to Ahmedabad plane crash victims

Mahesh Liloriya

In the wake of the tragic plane crash in Ahmedabad on June 12, London came together in an emotional outpouring of grief and unity at the Siddhashram Shakti Centre in Harrow. Over two solemn days, the revered spiritual haven hosted a series of powerful ceremonies led by His Holiness Rajrajeshwar Guruji, drawing together faith leaders, public figures, and residents from across communities.

On the day of the tragedy, Guruji led a spiritually charged recitation of the Hanuman Chalisa 12 times, joined by a team of spiritual practitioners from India. The prayer created a deep atmosphere of collective mourning and healing.

Keep ReadingShow less