• Friday, April 26, 2024

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India aims to give film tourism a boost

(TAUSEEF MUSTAFA/AFP/Getty Images)

By: Keerthi Mohan

Exotic foreign locales have become part of Bollywood movies. It is not uncommon to see the lead pair of a Bollywood movie frolicking in Switzerland’s snow or canoodling on a Gondola boat in Venice. But not many Indian locations are featured in international movies. Yes, Hollywood movies such as Eat, Pray, Love, Jobs, The Hundred Foot Journey all featured the subcontinent, but these are few and far between. India Inc wants to change that and for that India’s Ministry of Information and Broadcasting and Ministry of Tourism have signed a Memorandum of Understanding to promote film tourism. According to the agreement, the…

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