THE coronavirus pandemic is the most challenging crisis the world has faced since World War II, one that is killing people and will also lead to an economic recession without any parallel in the recent past, warns UN Secretary-General Antonio Guterres.
According to the estimates by the Johns Hopkins University, there are more than 850,500 confirmed coronavirus cases in the world, and over 41,000 deaths. The US now has the highest number of cases in the world at 184,183 and more than 4,000 deaths.
"We are facing a global health crisis unlike any in the 75-year history of the United Nations — one that is killing people, spreading human suffering, and upending people's lives," Guterres said on Tuesday, while launching a new report 'Shared responsibility, global solidarity: Responding to the socio-economic' on the socio-economic impact of the Covid-19.
The current coronavirus pandemic was much more than a health crisis. It is a human crisis, Guterres said at the virtual launch of the report.
Later, in response to a question on why he thinks the pandemic is the worst global crisis since the UN was founded, Guterres said "because it is a combination, on one hand, of a disease that represents a threat to everybody in the world and, second, because it has an economic impact that will bring a recession that probably has no parallel in the recent past."
"The combination of the two facts and the risk that it contributes to enhanced instability, enhanced unrest, and enhanced conflict are things that make us believe that this is, indeed, the most challenging crisis we have faced since the Second World War and the one that needs a stronger and more effective response that is only possible in solidarity if everybody come together and if we forget political games and understand that it is humankind that is at stake."
The UN chief said the human crisis demands "coordinated, decisive, inclusive and innovative policy action from the world’s leading economies – and maximum financial and technical support for the poorest and most vulnerable people and countries."
Guterres called for “an immediate coordinated health response to suppress transmission and end the pandemic” that "scales up health capacity for testing, tracing, quarantine and treatment, while keeping first responders safe, combined with measures to restrict movement and contact.”
He underscored that developed countries must assist those less developed, or potentially “face the nightmare of the disease spreading like wildfire in the global South with millions of deaths and the prospect of the disease re-emerging where it was previously suppressed.”
“Let us remember that we are only as strong as the weakest health system in our interconnected world,” he said.
In tackling the devastating social and economic dimensions of the crisis, the UN chief pushed for a focus on the most vulnerable by designing policies that, among other things, support providing health and unemployment insurance and social protections while also bolstering businesses to prevent bankruptcies and job losses.
Further, he said nations must tackle the devastating social and economic dimensions of this crisis, with a focus on the most affected: women, older persons, youth, low-wage workers, small and medium enterprises, the informal sector and vulnerable groups, especially those in humanitarian and conflict settings.
“We must see countries not only united to beat the virus but also to tackle its profound consequences. That means designing fiscal and monetary policies...,” he said, adding that a large-scale, coordinated and comprehensive multilateral response amounting to at least 10 per cent of the global gross domestic product is required urgently.
Debt alleviation must also be a priority, Guterres said, noting that the UN is “fully mobilised” and is establishing a new multi-partner Trust Fund for the Covid-19 Response and Recovery to respond to the emergency and recover from the socio-economic shock.
“When we get past this crisis, which we will, we will face a choice,” the UN chief said, “we can go back to the world as it was before or deal decisively with those issues that make us all unnecessarily vulnerable to crises.”
The report also includes estimates from a host of UN agencies on the severe impact of the pandemic on various aspects of life.
According to the UN International Labour Organisation, five to 25 million jobs will be eradicated, and the United States will lose $860 billion to $3.4 trillion in labour income.
The UN Conference on Trade and Development (UNCTAD) projected a 30 to 40 per cent downward pressure on global foreign direct investment flows while the World Tourism Organisation (UNWTO) saw a 20–30 per cent decline in international arrivals.
Meanwhile, the International Telecommunication Union (ITU) anticipated that 3.6 billion people will be offline and the UN Educational, Scientific and Cultural Organisation (UNESCO) forecast that 1.5 billion students out of school.
Guterres called the pandemic “a defining moment for modern society,” saying the “history will judge the efficacy of the response not by the actions of any single set of government actors taken in isolation, but by the degree to which the response is coordinated globally across all sectors for the benefit of our human family.”
“With the right actions, the Covid-19 pandemic can mark the beginning of a new type of global and societal cooperation,” Guterres said.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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