Skip to content
Search

Latest Stories

Guru Randhawa signs with international talent agency CAA

He has previously collaborated with popular American rapper Pitbull on the song “Slowly Slowly”.

Guru Randhawa signs with international talent agency CAA

Popular singer-songwriter Guru Randhawa has signed with the US-based Creative Artists Agency (CAA) for international representation.

The singer, who started his career as an independent musician in the early 2000s, is known for his Punjabi and Bollywood chartbuster songs such as "Same Girl", "Patola" and "Lahore".


"More than anything, I'm grateful to be associated with an international agency. This is going to facilitate a greater global reach for our Indian music, ensuring that we are heard by every ear.

"It will make our music more accessible to audiences worldwide, and I couldn't be more excited to be a part of this step," Randhawa said in a statement. The 32-year-old singer has won awards such as track of the year and best male act.

He has also collaborated with popular American rapper Pitbull on the song "Slowly Slowly".

More For You

AI podcasts

When AI takes over podcasts human creators are struggling to keep up

iStock

AI podcasts flood the internet threatening independent creators and reshaping a $39 billion audio industry

Highlights:

  • AI can make thousands of podcast episodes every week with very few people.
  • Making an AI podcast episode costs almost nothing and can make money fast.
  • Small podcasters cannot get noticed. It is hard for them to earn.
  • Advertisements go to AI shows. Human shows get ignored.
  • Listeners do not mind AI. Some like it.

A company can now publish thousands of podcasts a week with almost no people. That fact alone should wake up anyone who makes money from talking into a mic.

The company now turns out roughly 3,000 episodes a week with a team of eight. Each episode costs about £0.75 (₹88.64) to make. With as few as 20 listens, an episode can cover its cost. That single line explains why the rest of this story is happening.

Keep ReadingShow less