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Did Govinda really turn down James Cameron’s 'Avatar' and £1.7 million offer?

The actor opened up about why he walked away from the Hollywood blockbuster despite the massive offer.

Did Govinda really turn down James Cameron’s 'Avatar' and £1.7 million offer?

Govinda reveals why he declined James Cameron’s Avatar, despite being offered the lead role and a massive £1.7 million paycheque

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In a recent interview with veteran actor Mukesh Khanna, Bollywood star Govinda revealed that he was once offered a role in James Cameron’s 2009 blockbuster Avatar. According to Govinda, the Hollywood director offered him a whopping £1.7 M (Rs 18 crore) for the lead role, which eventually went to Sam Worthington. The actor also claimed that he was the one who suggested the film’s title to Cameron.

Govinda shared that the opportunity arose after a chance meeting with a Sikh businessman in the US. “I had given him a business idea that worked well for him. Years later, he introduced me to James Cameron,” he recalled. The two discussed the project over dinner, where Govinda proposed the title Avatar. However, he turned down the role after learning that the character was physically disabled. “James told me the hero was handicapped. I said, ‘I’m not doing this film,’” Govinda explained. He also expressed concerns about the physical demands of the role, including body paint which he felt would take a toll on his health.


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Cameron reportedly asked for a commitment of 410 shooting days. Although Govinda wasn’t fazed by the long schedule, he was unwilling to compromise his health. “Our body is all we’ve got. Sometimes you have to say no, even if it costs you,” he explained. The actor also spoke about how rejecting roles often strains relationships. “You end up apologising for years because people have egos,” he added.

Avatar, starring Sam Worthington and Zoe Saldana, went on to become one of the highest-grossing films in cinema history. It eventually spawned sequels, with Avatar: The Way of Water releasing in 2022.

Govinda, once one of Bollywood’s biggest stars, is known for blockbusters like Coolie No. 1 and Hero No. 1. Despite his career ups and downs, he’s gearing up for new releases this year, making a return to the big screen after a long break.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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