THERE is a vast difference between surviving and living. Animals survive; they find food, they mate, they rest and they protect them selves from predators. And to help them survive, animals reason, too.
Only humans, however, have the intelligence to think about matters beyond mere survival. Hu mans can ask “why?” and “how?” and “what for?” The responses to these questions are meant to provide a rich and nuanced tapestry in which we can live full, meaningful and rewarding lives – a tapestry in which we don’t simply survive, but truly flourish.
The result of our ability to apply knowledge to manipulate our environment and to think ab stractly is civilisation, with all its multifarious accoutrements and implications, as well as its manifold and serious problems.
Today, we’re facing egregious problems that we’ve brought down on our own heads. In our unending quest for increased comfort, convenience, entertainment, distraction, security and in novation, we’ve altered our environment and our mentality, mostly for the worse. Deadly pollution, stress, climate warming, exploitation, addiction, brutal wars and more are evidence that we’re dreadfully misusing our intelligence.
In the Bhagavad Gita, Sri Krishna expresses it bluntly: “Living only for the satisfaction of the senses, a person lives in vain.” (Gita 3.16)
We’re all grateful for tasty meals and good entertainment, a compatible spouse, a beautiful home and an ample bank account.
Yet, living is something far greater than being comfortable and secure while we please our senses of taste, touch, smell, sight and hearing.
. In the deepest part of ourselves, we know this. That’s why we feel dissatisfied and vacuous even after we’ve achieved enviable material success and security.
Krishna puts it this way: “An intelligent person does not take part in the sources of misery, which are due to contact with the material senses. Such pleasures have a beginning and an end and so the wise man does not delight in them.” (Gita 5.22) Our intelligence – indeed our very lives – are meant for much more than any form of mate rial success.
How shall we best use our intelligence? In the Gita, Krishna responds to that question by encouraging us to go beyond our intelligence.
High er than our senses, which are superior to dull matter, is our mind, but intelligence is higher than the mind, and the atma or soul is even high er than intelligence. (Gita 3.42) Our intelligence is meant to probe into our higher identity, the soul or atma.
Although we say “our” intelligence, we can understand that since we didn’t create our intelligence or bestow it upon ourselves, it really isn’t “ours” at all; rather, whatever intelligence we have is a gift.
And for those of us who accept spiritual teachings, that gift is not the product of blind evolution, but is god-given. Whatever intelligence we may have is the grace of Lord Krishna.
When we use our intelligence materially, everything we do, without exception and regardless of how “successful” it appears, will eventually be annihilated by the force of time.
Just as a child builds an elaborate sand castle on the beach with great endeavour and skill – only to watch it get washed away when the tide rises – similarly, we build great edifices that disintegrate in due course of time.
The same fate awaits our fame and fortune, our beauty, knowledge and strength.
His Divine Grace AC Bhaktivedanta Swami Prabhupada, the founder of the International Society for Krishna Consciousness (the Hare Krishna movement), points out that centuries ago, Ro mans constructed big buildings that are simply ruins today.
Now, our generation has created more big buildings.
But just like children playing on the beach and then leaving for an unknown destination, we come here, create something with great effort and expense, then die and nobody knows where we’ve gone.
This is called a misuse of human intelligence.
In Srila Prabhupada’s words, “They simply spoil their intelligence by amassing the external resources of material nature; then they leave that platform and go away to take birth in some other form of life. Everything they’ve done is forgotten, just like dream. This is going on.
They cannot understand that it has no value.” (Morning walk in Rome, May 29, 1974) Krishna calls upon us to use the human intelligence he’s blessed us with to make a permanent difference for ourselves and others.
Along with engaging our intelligence materially to survive in this world, we must also engage it spiritually, for this affords us permanent life in the eternal world. How can we do this? At the end of the Bhagvad Gita, Krishna explains how: “I declare that he who studies this sacred conversation of ours worships Me by his intelligence.” (Gita 18.70) We can absorb our minds in Krishna’s eloquent and relevant words in the Bhagvad Gita and feel ourselves gradually becoming spiritually alive.
Imagine your dream designer bag now costs more than a month’s rent. Welcome to 2025, now luxury isn’t just a splurge but a high-stakes financial tango, right? Inflation, tariffs, and a dash of geopolitical drama have collided, sending price tags into orbit. This time, brands aren’t just nudging numbers, but they’re launching full-blown price tsunamis. Can you still play the luxury game without drowning in debt? Let’s break down who’s hiking, why, and whether that iconic piece is worth the squeeze.
Chanel
In 2025, Chanel has been on a price-raising spree, almost as relentless as their signature tweed. The iconic Classic Flap Bag Large, for instance, now retails at 9,400 GBP (9,52,000 INR), a steep jump from 7,870 GBP (7,97,000 INR) back in January. That’s not just a rise; it’s a whole statement. With demand booming and the brand’s push for exclusivity, Chanel clearly shows no signs of slowing down.
Louis Vuitton’s strategy? Keep things steady but consistently pricier. In 2025, the Alma PM handbag crept up to 1,590 GBP (1,61,000 INR), marking a 6.4% increase. Meanwhile, the Clooney BB inched to 1,925 GBP (1,95,000 INR), a 4.9% hike, while the Capucines MM surged by 7.2%, now priced at 6,310 GBP (6,39,000 INR). Inflation’s impact? Definitely. The only thing rising faster than these prices? Their legendary prestige.
The iconic Hermès is giving luxury lovers something to chew on, especially if their taste leans toward legendary bags like the Birkin or Kelly. In the U.S., prices for the Birkin 25 in Togo leather rose from 8,400 GBP (8,52,000 INR) to 8,900 GBP (9,03,000 INR): a 6.1% increase. The Kelly 25 in Togo Retourne jumped from 8,350 GBP (8,47,000 INR) to 8,900 GBP (9,03,000 INR), marking a 6.2% hike. Some exotic models, like the Kelly 25 in Matte Alligator, saw a staggering 23.8% increase, now priced at 38,800 GBP (39,37,000 INR). Because nothing says 'forever status' like a price tag that stings.
Rolex has increased prices on its gold models by up to 14%, reflecting a 27% rise in the cost of gold itself. For instance, the white gold Daytona with the OysterFlex bracelet now retails at 24,300 GBP (24,70,000 INR), up from 22,350 GBP (22,70,000 INR) last year. Stainless steel models have seen more modest increases of about 1-3%. Gold just got a little more golden right?
Known for its cashmere and quiet luxury, Loro Piana isn’t shying away from price hikes either. Some items, like the Loom handbag, rose by 8%, while select pieces saw a staggering 23% increase. Soft just got pricier.
Tag Heuer quietly nudged up the price of select U.S. models by around 10% this summer, a direct response to looming U.S. tariffs on Swiss imports. It’s a cautious buffer rather than a drastic shock, as the brand hedges against potential margin hits. Rather than surprising buyers later, Tag Heuer is choosing to gently pad prices now, just in case.
Even beauty brands aren’t safe from the pricing squeeze. Sisley bumped up the price of its Korean products by 5%, while L’Oréal increased prices of Yves Saint Laurent and Lancôme items at duty-free outlets by about 10%. It’s partly due to higher ingredient costs and partly because “flex splurging” in Korea shows buyers aren’t put off by a little extra cost.
In a more gradual move, Coach has been incrementally hiking prices over 19 of the last 20 quarters, while Ralph Lauren pushed its average retail price up by about 12%. Instead of shocking customers, they’re taking a slow and steady approach, which has surprisingly fuelled demand rather than dampened it.
Cartier’s parent company, Richemont, is taking a softer approach, avoiding major price hikes despite the pressure of U.S. tariffs. Instead of gambling on big increases, Richemont is holding prices steady, particularly for its luxury jewellery, which continues to perform well without any drastic changes.
With higher-end items becoming even more unreachable, brands are shifting focus to “affordable luxury.” Think sub-400 GBP (40,000 INR) accessories like designer scarves and wallets, small indulgences that keep aspirational customers engaged. It’s a strategic play to maintain interest without alienating the middle-class luxury lover.
Luxury prices in 2025 are skyrocketing as iconic brands make big movesiStock
The luxury gamble?
The overall picture is clear. Some players have quietly bet on patient, incremental hikes and are already reaping rewards, while others have pushed hard and risk alienating shoppers. Observers note that Coach and Ralph Lauren’s measured markups drove a surprising sales boom (+42% Coach growth in Europe in Q4), whereas ultra-luxe giants saw only minimal gains. In short, moving slowly seems to have paid off, at least so far while exorbitant jumps have mostly just made headlines.
The gamble now is on for every brand. Every new price tag is a wager: will wealthy buyers shrug and splurge, or push back and hunt for deals?
A deep cut from Connie Francis’ 1962 catalogue is suddenly back in the spotlight, thanks to a viral trend on TikTok. Pretty Little Baby, a track from her album Connie Francis Sings Second Hand Love, has captivated a new generation of fans over six decades after its original release.
Unlike her chart-topping hits such as Everybody’s Somebody’s Fool or Don’t Break the Heart That Loves You, Pretty Little Baby was never released as a single. But today, it’s enjoying a second life online. TikTok users have embraced the romantic tune, using it in more than a million videos. Many creators are seen lip-syncing the line “You can ask the flowers / I sit for hours / Telling all the bluebirds / The bill and coo birds / Pretty little baby, I’m so in love with you” – often while dressed in retro-style outfits or serenading real babies.
- YouTubeYouTube / LEO MARK TELEG
The social media buzz has translated into a dramatic surge in streaming numbers. In the week ending 10 April, the song recorded just 17,000 on-demand streams in the US. Four weeks later, that number skyrocketed to 2.4 million – a jump of over 7,000%. It has since entered Spotify’s Daily Top Songs charts in both the US and globally, and could soon make an appearance on the Billboard Hot 100 for the very first time.
Francis was one of the biggest pop stars of the late 1950s and early ’60s, scoring 15 top ten hits on the Billboard Hot 100. Although Pretty Little Baby didn’t chart during her heyday, the song’s timeless melody and sweet lyrics are striking a chord with today’s audiences.
The track’s sudden popularity underlines how vintage songs can enjoy fresh success in the digital age. For many, the charm of Pretty Little Baby lies in its simplicity – a gentle, heartfelt tune with lyrics that still resonate.
For longtime fans and first-time listeners alike, the revival of Pretty Little Baby is a reminder of Connie Francis’ enduring appeal and the surprising ways in which classic music can resurface – even 63 years later.
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The initiative will empower more women to speak openly about their health
A new community-led initiative has been launched in the UK to provide culturally sensitive support for South Asian women navigating midlife and menopause.
The Sattva Collective, founded by certified Midlife and Menopause Coach Kiran Singh, officially launched on 14 May 2025 as a registered Community Interest Company (CIC). It is the first initiative in the UK focused specifically on the experiences of South Asian women during what Singh describes as a “deeply personal and often stigmatised” phase of life.
“South Asian women are navigating physical, emotional, and identity shifts in silence – often without the language, space, or support to talk about it,” Singh said. “The Sattva Collective is here to change that. We are reclaiming midlife as a powerful, transformative time – and doing it together.”
The name 'Sattva' is drawn from Sanskrit, referring to clarity, balance, and inner peace – values reflected in the collective’s approach.
The organisation will offer a range of services throughout the year, including:
Monthly community meet-ups in local cafés
Educational workshops on hormone health, mental well-being, and cultural stigma
An annual flagship Midlife Summit launching in January 2026
Public awareness campaigns and digital resources
One-to-one and group coaching sessions
Singh, who is of Indian heritage, aims to address the gaps in both mainstream and cultural conversations around menopause. According to her, many South Asian women face barriers to accessing support due to stigma, lack of awareness, and limited representation in public discourse.
The Sattva Collective is now preparing to roll out its 2025 programme and is actively seeking funding, sponsorship, and community partners to expand its reach and resources.
Describing midlife as “not a crisis, but a calling,” Singh hopes the initiative will empower more women to speak openly about their health and experiences, while building a supportive community.
Further details about upcoming events and resources will be made available through the collective’s official channels in the coming weeks.
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Bella Hadid stuns at the Cannes Film Festival 2025 in a daring Saint Laurent black gown
Bella Hadid’s return to the Cannes Film Festival was anything but quiet. This year, the model showed up ready to challenge the red carpet rules without actually breaking them.
With new restrictions in place like no sheer fabrics, no visible nudity, no dramatic trains or bulky silhouettes, fashion-watchers wondered if Bella, known for her daring Cannes looks in the past, would tone it down. Instead, she found a clever way around the rules.
Her choice for the opening ceremony? A sleek black Saint Laurent dress with a high slit that climbed nearly to her hip. It was revealing but not banned. The asymmetrical cowl neckline and bare back added to the drama without crossing any lines. Paired with barely-there strappy heels, emerald statement earrings, and a ring, the outfit managed to be both understated and provocative.
Earlier in the day, she’d already turned heads arriving at Hotel Martinez in a white corset top and matching bootcut trousers, another Saint Laurent nod. Her honey-blonde updo, oversized sunglasses, and vintage accessories made it clear that Bella wasn’t here to just blend in.
And while the Met Gala missed her this year, Cannes got the full Hadid effect.
The model’s new hair colour, a shift from brunette to a summery honey blonde, felt like a fresh chapter. Soft waves framed her face, complementing the dark, moody tones of her red carpet outfit. Makeup stayed simple with smokey eyes, matte skin, and nude lips. No theatrics, pure elegance and confidence.
The most impressive part of it all? She managed to follow every rule while still standing out. While some stars played it safe under the stricter dress code, Bella turned the limits into a challenge. No sheer panels? Try bold cut-outs. No dramatic trains? Go for shape-hugging minimalism with impact.
Fashion at Cannes has always been about pushing boundaries. This time, Bella Hadid did it with precision, walking the tightrope between compliance and creativity.
A nationwide recall of five eye care products has been issued in the United States after concerns were raised about their sterility and manufacturing standards. BRS Analytical Services, LLC, the manufacturer of the affected products, has urged consumers to stop using them immediately due to potential safety risks.
The recall, shared in a press release by healthcare distributor AvKARE, affects more than 1.8 million cartons of eye drops. The US Food and Drug Administration (FDA) identified multiple violations during a recent audit, including failures to meet Current Good Manufacturing Practice (CGMP) standards.
CGMP regulations set the minimum requirements for the manufacturing, processing, and packaging of drug products to ensure their safety, quality, and efficacy. The FDA stated there is a “lack of assurance of sterility” in the recalled items, which could pose serious health risks to users.
The following products have been included in the recall:
Artificial Tears Ophthalmic Solution
Carboxymethylcellulose Sodium Ophthalmic Gel 1%
Carboxymethylcellulose Sodium Ophthalmic Solution
Lubricant Eye Drops Solution
Polyvinyl Alcohol Ophthalmic Solution
Although the company has not specified the exact health risks, it warned that the products are of “unacceptable quality” and that “it’s not possible to rule out patient risks resulting from use of these products.”
The recalled products were distributed from 26 May 2023 to 21 April 2025. Consumers in possession of any of the affected items are advised to discontinue use immediately and either return them to the place of purchase for a full refund or dispose of them safely.
Customers are also encouraged to complete and submit the recall notice form, including the “Quantity to Return” section and their contact details. These can be sent via fax or email to AvKARE, even if the products are no longer in their possession.
The FDA has categorised the recall as a Class II, meaning there is a reasonable probability that use of the products could result in temporary or medically reversible adverse health effects, or that serious harm is unlikely but possible.