Ethnic identity under the knife Medical professionals including Dr Foued Hamza (below) are concerned about the aggressive advertising targeting Asians
Eastern Eye Staff
surgeons call for supervision of clinics offering to make clients look ‘western’ by NADEEM BADSHAH A LEADING surgeon has hit out at “aggressive” advertisements targeted at ethnic minorities for controversial procedures like skin lightening. Dr Foued Hamza said watchdogs need to monitor marketing for ‘ethnicity surgery’, where doctors in the UK attempt to make patients look more Western. Dozens of British clinics are offering to re- shape a patient’s nose, make their face more oval shaped and give them full-body skin whitening. Dr Hamza, who has worked in London and Paris for over 20 years, said he hopes the ads…
You do not have access to this content. You need to subscribe.