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After a few scenes of Master gets leaked, director Lokesh Kanagaraj requests fans to not share it

After a few scenes of Master gets leaked, director Lokesh Kanagaraj requests fans to not share it

By Murtuza Iqbal

Piracy is a very big issue. When a film releases, it gets leaked online in just a few hours and that affects the box office collection of the movie.


Lokesh Kanagaraj’s Master starring Thalapathy Vijay and Vijay Sethupathi is slated to release on 13th January 2021, and even before the film’s release, a few scenes of the movie have been leaked online.

Kanagaraj took to Twitter to request fans not to share the leaked clips. He tweeted, “Dear all It's been a 1.5 year long struggle to bring Master to u. All we have is hope that you'll enjoy it in theatres. If u come across leaked clips from the movie, please don't share it ?? Thank u all. Love u all. One more day and #Master is all yours.”

Master is the first Tamil biggie to hit the big screens post the lockdown. It will also be dubbed in various languages like Hindi, Telugu, Kannada, and Malayalam. The Hindi version will hit the big screens on 14th January 2021.

Well, a few days ago, the Tamil Nadu government had given permission of 100 percent occupancy in theatres and it was surely great news for the makers of Master. However, later, again the decision was taken that the theatres will function with only 50 percent of occupancy.

Master is expected to take a good start at the box office. Thalapathy Vijay and Vijay Sethupathi, both the actors have a huge fan following down South.

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Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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