- Thursday, April 25, 2024
By: Mohnish Singh
Yash Raj Films, the premier production house which has been entertaining audiences for decades, is turning 50. And to mark the grand occasion, YRF head honcho, Aditya Chopra, was reportedly planning to announce a series of high-profile movies, featuring some of the biggest stars of Bollywood.
While every film enthusiast was waiting for the big announcement with bated breath, the latest we hear that Aditya Chopra has decided to announce his YRF Project 50 slate in theatres because he wants to bring audiences back to the cinemas. Yes, you read it right!
Talking about his strategic move, a source in the know informs an entertainment portal, “This is a massive move by Aditya Chopra. While the media and entertainment industry is reeling under the Coronavirus pandemic and there is no fixed date when the theatres will reopen, Adi has decided that he will wait for the theatres to restart and do his entire slate announcement in cinemas. Adi is backing the exhibition industry completely and he wants people to see the biggest slate announcement from the biggest production house on the big screen.”
The source goes on to add, “If you go by the line-up that Aditya Chopra has for YRF Project 50, you will see the biggest line-up of superstars and he is clear that he wants to tell people to return to the theatres for that intrinsic, immersive movie-watching experience. Theatres are key for the movie industry and Adi wants to tell people that YRF movies are only meant for big-screen experiences. It is also a very subtle reminder to everyone that no YRF film will come on digital. This is definitely a huge strategic power play because it tells everyone that YRF only makes big films that release in big screens!”
Before signing off, the source adds, “We can expect the slate announcement to happen as soon as theatres open nationwide. Adi will definitely plan something big for his massive slate to be unveiled to the people of India. Since the plan is to announce the slate in theatres worldwide, common sense tells us that it is definitely going to be an audio-visual launch. We are keeping a close eye on this to figure out what YRF is strategizing on the same. Rest assured, it will be a huge talked-about moment.”
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