In a momentous celebration of cinematic brilliance intertwined with spiritual reverence, director Om Raut, producer Bhushan Kumar, and actors – Prabhas, Kriti Sanon, Sunny Singh, and Devdatta Nage along with dialogue writer Manoj Muntashir and music director Ajay-Atul launched the highly anticipated final trailer of the magnum opus at Tirupati.
Offering a glimpse into the valor, power, and triumph of good over evil that the film embodies, Raghav and the Vanar Sena embark on an extraordinary journey to bring back Janaki, this trailer has further intensified the anticipation for the film's release on the 16th June, leaving the audience eagerly awaiting the full splendor of Adipurush.
In a magnificent and grand spectacle, Tirupati witnessed the splendid unveiling of the final trailer. The dedication and passion of the team behind this epic tale were evident, as they delivered a power-packed act on the epic followed by an iconic performance of "Jai Shri Ram." The reverberation of these words filled the air, accompanied by dazzling fireworks, enhancing the sense of celebration.
The team spoke about how this golden chapter of history remains relevant in today's time, entertaining and educating audiences, especially the youth. However, the true captivator was Prabhas himself! With his immense fan following, he sent the crowd into a frenzy, adding to the excitement of the occasion. The anticipation among fans soared as they eagerly awaited glimpses of Prabhas portraying the mighty Raghav on the silver screen.
The anticipation surrounding this epic saga is rising high, as fans and enthusiasts eagerly await the film's release. The collective efforts of the team promise a cinematic experience that will leave an indelible mark on the hearts and minds of viewers. With each passing day, the excitement swells, as the extraordinary tale of Adipurush draws nearer, ready to enrapture audiences with its extraordinary tale of love, loyalty, and devotion.
Adipurush, directed by Om Raut is produced by T- Series, Bhushan Kumar & Krishan Kumar, Om Raut, Prasad Sutar, and Rajesh Nair of Retrophiles, Pramod, and Vamsi of UV Creations, will be releasing globally on 16th June 2023.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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