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Aanand L Rai on launching Zero teaser so early

All Shah Rukh Khan fans were in for a surprise when filmmaker Aanand L Rai and his team unveiled the title and teaser of their much-awaited film, Zero, on New Year. As for the teaser, it promised to give a good dose of fun and hence garnered a very positive response from all moviegoers.

While everyone has just loved the dwarf avatar of Shah Rukh Khan in the teaser and the first poster which was rolled out the very next day, some people are curious to know what made filmmaker Aanand L Rai reveal the trailer of his film so early. For the uninitiated, Zero is scheduled for its release in December this year.


When the director was asked about the same, he explained, “I wanted to celebrate Zero. I wanted to celebrate the incompleteness in people. There is nothing great in being a complete person. There is a beauty to incompleteness. We all are humans and Zero comes from there. Though we are one year away from the release, the film is already getting so much love. So Khan sahab and I decided to give something to fans. It is purely out of the love and affection that we are getting from the fans."

Also starring Katrina Kaif and Anushka Sharma in principal roles, Zero is slated to release on 21st December 2018. The film has been jointly produced by Red Chillies Entertainment and Colour Yellow Productions.

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Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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