Producer Ekta Kapoor says no matter how much the "intellectuals" look down upon the daily soaps, small screen has done more for women empowerment than movies.
"TV has done way more for women empowerment than any film has. It has created an industry that is by, for and about women. It has put female characters on front. You cannot have a problem if the antagonist and protagonist is a woman," Ekta said.
Her shows like Hum Paanch chronicled five oddball sisters taking up challenges and emerging victorious, followed by the immensely popular Kyunki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki and Kasauti Zindagi Kay which showed women participating in household decisions.
"Marital rape, domestic violence, cancer awareness, older people getting jobs, everything has been dealt with on TV first. Tulsi (popular character from Kyunki Saas Bhi Kabhi Bahu Thi) shot her son for marital rape, we might've done a dramatic spin-off to get attention of people but we put a point out there.
"If you're missing the point, and going after the presentation...Women wearing over the top makeup then you're actually the myopic one," she adds.
Ekta says through her TV shows she has raised several socially relevant topics but people have overlooked them.
"The myopicness is in their mindset. Not once has anyone mentioned that India has done a transgender show on TV and brought issue on a large scale. It's not my show but it's admirable. If you want to have a factual argument, come and talk to me and you will lose," she says.
Ekta says nitpicking on "presentation" of women while missing the core point of a show is problematic and is nonchalant about certain section of the audience who find her content regressive.
"That's only the intelligentsia, the masses put them down very nicely," Ekta says about the criticism.
The film-TV producer says the "intellectuals" are quick to label anything commercial as nonsense and laud an off-beat project.
"Anything accepted by the masses has to be bad. They (intellectuals) sit there and have problem with anything which works. Because it works, it's entertaining, it cannot be good," she says.
The 41-year-old producer has forayed into the online streaming service 'ALT Balaji', which has diverse contents ranging from a recreated version of Devdas with a central female character to a gay love story.
Ekta says, apart from the high of delving into a limited-episode format, telling the stories which otherwise would be difficult to present on TV was "liberating.
Shah Rukh Khan at a recent event Getty Images 
From strength to style, Samantha continues to set the bar highInstagram/
Samantha Ruth Prabhu: A trailblazer, unstoppable and unapologetically fierceInstagram/
Samantha Ruth Prabhu: Breaking barriers with elegance and an unbreakable spiritInstagram/
Samantha Ruth Prabhu: A shining example of strength, beauty, and endless determinationInstagram/
Samantha Ruth Prabhu: A powerhouse who turns adversity into triumphInstagram/
A still from Baahubali 2: Prabhas and Anushka's powerful screen presence remains unmatched eight years later
Eight years on, Baahubali 2 continues to inspire a generation, with Prabhas at the heart of its enduring legacy
From intense battles to emotional moments, Prabhas’s dual portrayal of Amarendra and Mahendra Baahubali set new standards in Indian cinema