• Monday, August 15, 2022

HEADLINE STORY

‘We Are Sikhs’ campaign wins top US award

By: Sarwar Alam

A Sikh nationwide campaign launched across America to generate awareness about the minority community in the country has won a top US award for excellence in public relations programming to promote public causes. In April, ‘We are Sikhs’ ad campaign was launched by the non-profit organisation National Sikh Campaign (NSC) to inform Americans about their religion amid a spike in hate crimes against the minority community in the country. The campaign which was executed by FP1 Strategies, won the award for effectively projecting the Sikhs as neighbours and everyday Americans who face discrimination due to ignorance of their faith. The…

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