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Lego Artemis

Toy retailers say the trend reflects a wider boost in curiosity around space and science

Lego

Lego Artemis sets fly off shelves as Artemis II mission boosts UK space craze

Highlights

  • Artemis II mission boosts UK sales of space-themed toys.
  • Lego NASA rocket sets see sharp rise in demand.
  • Retailers link trend to growing STEM curiosity .
Sales of space-related toys have risen sharply in the UK following the Artemis II lunar mission, with retailers reporting a surge in interest in NASA-inspired products.

Argos said demand for space-themed toys, particularly Lego sets, increased as customers looked to recreate elements of the mission at home.

One of the biggest sellers was the Lego Technic NASA Artemis Space Launch System Rocket, which saw a 320 per cent week-on-week rise in sales.

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