Tilda announces their limited-edition collaboration with Natasha Kumar—a harmonious fusion of flavour, art, and heritage.
Tilda, a renowned brand that has garnered more than half a century's worth of experience, is a now synonymous with superior quality while paying homage to its heritage along the way.
It has mastered the delicate art of perfecting rice, elevating every dining moment into a cherished memory. This autumn, Tilda takes immense pride in announcing the launch of their limited-edition 2kg tin in collaboration with British Indian artist Natasha Kumar. It is a celebration of the food and culture of the subcontinent.
The tin is a canvas for Natasha's intricate Persian motif sets, rejoicing dancers, fanfare of trumpeters resting on daring blues, deep pinks, and elegant Mughal architecture; art that resonates with the rhythm of everyday life.
Tilda embodies a commitment to quality, authenticity, and the celebration of diverse cultures. As Natasha Kumar beautifully puts it, "This collaboration with Tilda is one of taste, a blend of flavour and art, aimed at making every grain of rice part of a shared cultural experience."
Natasha Kumar's own identity is a marriage of diverse cultures and heritage. She comes from a family of painters on her English mother's side and subsequently draws inspiration from the rich Indian heritage of her father's side. Scheduled to make its debut this October, the limited-edition tin will be available through selected retail stores across the UK.
About Tilda®
Tilda® is a multi-cultural British brand with over 50 years of experience within the rice category. More than 1- in-4 UK households buy at least one Tilda® product a year and over 85% of consumers agree that the brand offers the highest quality products. As the UK’s number one dry rice brand, Tilda® is focused on offering only the highest quality rice and grain recipes that taste good along with being healthy.
The company does not produce own label products. Tilda® offers a wide selection of products and different sizes ranging from Pure Basmati to Jasmine, to other dry rice varieties, Tilda® Steamed Rice, Tilda® Kids are also available in a wide range of variants. The wide Tilda® range is available across multiple categories in store including the rice aisle, toddler food aisle and world foods aisle.
Tilda® seeks to be one of the most responsible rice producers in the world, and is committed to honesty, transparency, and a pre-competitive spirit to tackle the climate crisis. As laid out in the Tilda® Impact Report 2022, Tilda’s commitments are based around three focus areas: sourcing, manufacturing, and packaging, with support for communities.
To read the Tilda® Impact Report 2022 in full, please visit: https://www.tilda.com/wp-content/uploads/2023/02/1029-Tilda-ImpactReport2022-RH-230216.pdf
