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TikTok rejects Microsoft buyout offer, Oracle sole remaining bidder

US tech firm Oracle is the sole remaining bidder ahead of a looming deadline for the Chinese-owned video app to sell or shut down its US operations as Microsoft said that its offer to buy TikTok was rejected.

The Wall Street Journal and New York Times reported that Oracle had won the bidding war, citing people familiar with the deal.


The Oracle bid would next need approval from the White House and committee on Foreign Investment in the US, a source told the Journal, with both parties under the belief it would meet US data security concerns.

TikTok has been at the centre of a diplomatic storm between Washington and Beijing, and president Donald Trump has given Americans a deadline to stop doing business with TikTok's Chinese parent company ByteDance -- effectively compelling a sale of the app to a US company.

Microsoft had indicated at the beginning of August that it was interested in acquiring TikTok's US operations, but said Sunday(13) that bid had been rejected.

"ByteDance let us know today they would not be selling TikTok's US operations to Microsoft," the US tech giant said in a statement.

"We are confident our proposal would have been good for TikTok's users, while protecting national security interests," it added.

A deal with Microsoft could also have included Walmart, which joined forces with the tech giant in negotiations.

In early August, Trump issued an executive order stating that if a purchase agreement were not reached by September 20, the platform would have to close in the US.

Trump claims that TikTok could be used by China to track the locations of federal employees, build dossiers on people for blackmail and conduct corporate espionage.

In late August China's commerce ministry published new rules potentially making it more difficult for ByteDance to sell TikTok to a US entity by adding "civilian use" to a list of technologies that are restricted for export.

ByteDance had vowed to "strictly abide" by new export rules.

Downloaded 175 million times in the US, TikTok is used by as many as a billion people worldwide to make quirky, short-form videos on their cellphones. It has repeatedly denied sharing data with Beijing.

TikTok meanwhile has filed a lawsuit challenging the crackdown by the US government, contending that Trump's order was a misuse of the International Emergency Economic Powers Act because the platform is not "an unusual and extraordinary threat."

Controversially Trump has demanded that the US government get a cut of any deal, which critics contend appears unconstitutional and akin to extortion.

Washington has accused other Chinese tech firms such as Huawei of working in the interests of the Chinese Communist Party.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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