India's prolific batsman Cheteshwar Pujara has admitted his status as a Test specialist means he fails to bag lucrative endorsements -- but said he doesn't care.
Old-school Pujara was the hero in India's historic first Test series win in Australia, amassing 521 runs including three centuries, but is regularly overshadowed by more glamorous teammates including captain Virat Kohli.
"Being a (specialist) Test cricketer, I accept that there haven't been many endorsements. I am someone who doesn't go after endorsements," Pujara told The Indian Express daily in comments published Wednesday.
"For me, the true thing is the love of the game. My father has taught me that I don't just play for myself but for the entire country," he said.
"What I like is the appreciation from this country and from (the) cricketing fraternity, which is more than any endorsement I might get in my life," he added.
Pujara, 30, won man of the series in Australia, keeping the opposition bowlers at bay with his stubborn batting as he faced well over a thousand deliveries.
India legend Sachin Tendulkar hailed Pujara's "concentration and understanding of the game" and felt the efforts of the top-order batsman was the "difference between the two teams" Down Under.
"The RESPECT you get as a cricketer for what @cheteshwar1 is doing in TEST CRICKET, is GREATER than any wonderfully skilful T20 innings. Youngsters - look, learn & listen!," former England batsman Kevin Pietersen wrote on Twitter.
But unlike many Indian players who sign up with brands and become stars in a cricket-crazy nation, the unassuming Pujara returned from Australia to quietly get on with domestic cricket.
In a list of India's top 20 valuable celebrity brands published by advisory firm Duff & Phelps earlier this month, Kohli topped the list but Pujara was nowhere to be seen.
Kohli, who has advertised everything from motorbikes to toothpaste to whisky, recently even became the face of a line of traditional clothing, "The Virat Collection".
Pujara has not been signed up by any Indian Premier League (IPL) team and is unlikely to be part of India's one-day international side in this year's World Cup in England and Wales.
Pujara has scored 5,426 runs at an average of 51.18 in 68 Tests since making his debut in 2010. He has just played just five ODIs.
Joi Barua channels personal grief into a cosmic composition
The song is part of the expansive Cosmic Rhapsody project
Collaboration spans continents, blending science, emotion and sound
A song shaped by loss and imagination
When Joi Barua received the lyrics for Star Among the Cosmic Clouds, he was mourning the loss of his father. Alone in his childhood home in Jorhat, Assam, he found himself interpreting the story of Lavi, a purple alpaca who sacrifices herself to ignite a magical orb, through the lens of memory and emotion.
“My father was also like a guiding light,” Barua shared. “Though the story was conceived so well, it was written from a dual emotion—loss and return.”
The song became a way to honour his father’s life and spirit, transforming grief into melody. Dr Susan Lim and Christina Teenz Tan’s lyrics offered Barua a portal through which he could reframe his sorrow. “Susan handed me my escape,” he said. “She gave me a spaceship to fly into the universe I wanted to.”
Cosmic rhapsody and the power of collaboration
Star Among the Cosmic Clouds is the first single from the pop album within Cosmic Rhapsody, a multi-part artistic venture that includes orchestral recordings, animated storytelling and genre-blending music.
The project explores humanity’s journey into space and the philosophical questions of identity and consciousness. It features three versions of the song: Barua’s composer’s cut, a studio recording by Killian Donnelly, and a grand orchestral rendition with Tom Ball and the Royal Philharmonic Orchestra.
Barua, who describes himself as an untrained musician, expressed deep gratitude for the experience. “I was in a room full of people sincerely trying to work on my song,” he said. “It was like serendipity of another kind.”
The collaboration began in 2015 at an INK conference in Singapore, where Barua met Dr Lim. What started as a conversation over coffee evolved into a global creative partnership.
Music memory and the meaning of identity
Barua hopes listeners will take away a deeper understanding of loss—not as an end, but as a transformation. “Beyond loss is responsibility,” he said. “To live up to the love you received.”
As an Indian artist working on an international stage, Barua sees his identity as something organic. “Every artist who’s Indian is that identity,” he said. “I bring my consciousness into it, trained by my upbringing and my land.”
Looking ahead, Barua hinted at future symphonic performances of Cosmic Rhapsody around the world. With 17 songs in the album and a growing international team, the project continues to evolve.
When asked to sum up the experience in three words, Barua simply said: “Thank you God.”
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