by NADEEM BADSHAH WORLD CUP AND HEATWAVE HELP TO BOOST RETAILERS’ PROFITS ASIAN shopkeepers are celebrating a hat-trick of boosts to their trade – the heatwave, the World Cup and India’s cricket tour of England. The UK economy has benefited by an estimated £1.6 billion alone from the football tournament in Russia, which saw the England team defy their critics to reach the semi-finals, thanks to spending on flat-screen TVs, food and drink. Another factor has been the sunny spells which are forecast to last until the end of August. And traders are expecting the increase in sales of snacks and cold drinks to continue with India’s five-match Test series against England starting on August 1 at Edgbaston. Sandeep Sandhu, who works at the Maypole Store and Post Office in Stratford-Upon-Avon, Midlands, said “the weather and football has been a good combination.” He told Eastern Eye: “Cider, water, soft drinks have been flying off the shelves. “Our £1 line of crisps, roasted nuts also. I am ordering every week now, last year I was ordering once a month roughly. “I play cricket myself, it is lovely weather for it. People thought the sugar tax on Coke would impact sales and people would buy Diet Coke, but sales of Coke in my business have stayed the same since the tax in April. “You can see the difference, customers have a smile on their faces with England reaching the World Cup semi-finals and the sun being out.” Research by payment firm Visa said spending on its credit and debit cards was 0.7 per cent higher than in June last year following a 0.9 per cent increase in May. Mark Antipof, chief commercial officer at Visa, said the heatwave and the football had led to strong increases in spending in restaurants and bars. Spending…
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