Pakistan province wants Red bull to drop its ‘energy’ tag

• Keerthi Mohan
• 04 May, 2018

By: Keerthi Mohan

Pakistan’s Punjab province wants highly caffeinated drinks such as Red Bull to drop the “energy” tag saying it was scientifically misleading. Punjab, which is Pakistan’s most populous province, the energy tag would make those unaware to drink these beverages in dangerous quantities. The scientific advisory panel of the Punjab Food Authority (PFA) feels the word energy is a misnomer. The regulatory body says that rather than provide the body with nutritional energy, the large quantities of caffeine, taurine and guarana contained in energy drinks act as a stimulant. “In TV commercials [drinkers] throw huge tires, they keep running and running,”…

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