Oberoi Group enters deal to make European debut in London’s Mayfair

File photo of Mayfair, London.
File photo of Mayfair, London.

THE Oberoi Group is making its debut in Europe with a project offering “exceptional living” in London’s Mayfair.

As per a deal with Cain International, a real estate investment firm operating in Europe and the US, the group will operate 23 serviced residences at 17-22 South Audley Street, Mayfair.

Established in 1934, the Oberoi Group runs 33 five-star hotels and luxury resorts across India, Indonesia, Morocco, Mauritius, Egypt, Saudi Arabia and the UAE. The properties are known for the focus on guest experience and high standards of service.

“Set for launch in 2022, the branded residences at South Audley Street will offer exceptional living at the heart of one of the most attractive and sought-after locations in prime central London,” said a press statement.

Constructed in 1845, and rebuilt based on designs by Southwark Bridge architect Ernest George, the 48,000 sq.ft  property will house a small restaurant and retail space.

Cain International had acquired the property in 2016. The firm said the partnership with the Oberoi Group was a prime  growing portfolio of luxury hospitality investments and loans across its target markets of the UK, Europe and the US,  including industry-leading partners such as Six Senses, Waldorf Astoria, Hilton, Raffles Hotel & Residences, Aman Hotel & Residences, Rosewood Hotels and Soho House.

“With a reputation for exceptional service and guest experience, Oberoi is widely regarded as one of the very best in the hospitality industry,” said Jonathan Goldstein, chief executive of Cain International.

“We are excited to be forging this new partnership, that will see one of the world’s most authoritative brands on high-end service coming to Europe, and choosing London as the location for its debut.”

The Oberoi Group’s executive chairman, PRS Oberoi, said: “The iconic building in the heart of Mayfair is a perfect complement to an Oberoi branded property. We look forward to bringing Oberoi’s distinct culture of personalised service and commitment to excellence in serving our guests on their next visit to London.”

Both expressed confidence in the “the role of strong hospitality brands” and “the demand for their services once we have emerged from this [coronavirus] crisis”.