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New trailer & poster of long-stuck film 2016 The End released!

The makers of forthcoming Bollywood film 2016 The End have unveiled a new trailer and poster of the movie at an event in Mumbai.

Along with the trailer and poster, three foot-tapping songs 'Pagli', 'Vaala Vaala' and 'Dil Gulabi' and a romantic track 'Takada Rava' were also released.


The story of 2016 The End revolves around what would happen if we come to know that the word is going to finish in 7 days.

The comic caper was supposed to release in 2016, but owing to some issues, the movie could not see the light of the day back then. Now, it will hit screens on October 6.

The trailer launch event of the film was attended by the whole cast and crew, including Divyenndu Sharma, Kiku Sharda, Rahul Roy, Priya Banerjee and director Jaideep Chopra.

Directed and produced by Jaideep Chopra for Jaideep Chopra Productions, the film also stars Harshad Chopda, Narendra Jha, Tom Alter, Supriya Karnik and Mir Sarwar. The entire star cast is very kicked about the release of the film.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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