- Friday, April 19, 2024
By: Pramod Thomas
JAGUAR LAND ROVER (JLR, subsidiary of India’s Tata Motors, will launch Land Rover Defender SUV in the Indian market on October 15.
A statement from the company said that bookings for the model has already been commenced.
“It will be a proud moment for Land Rover to bring the iconic new Defender for the first time in India since we entered the country in 2009,” said Rohit Suri, JLR India president and managing director.
“It will also be a significant milestone for the overall auto industry in India to witness the launch of a vehicle which enjoys legendary cult status across the globe.”
The company is planning to have an ‘immerse and highly engaging’ digital launch event on the occasion.
Land Rover portfolio in India currently comprises Range Rover Evoque, Discovery Sport, Range Rover Velar, Range Rover Sport, Discovery and Range Rover.
JLR currently sells its vehicles through 27 dealerships across 24 cities in India.
Tata Motors, India’s largest automotive manufacturer, has been the parent company of JLR since 2008. In 2013, the Jaguar and Land Rover brands merged to form one unified company.
The global automaker employs around 38,000 people globally, with vehicle assembly plants in the UK, China, Brazil, India, Austria and Slovakia.
It also supports a further 260,000 people through its retailer network, suppliers and local businesses and, in 2019, the business sold 557,706 vehicles in 127 countries.
