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John Abraham, Nikkhil Advani and Bhushan Kumar ink a six-film deal

John Abraham, Nikkhil Advani and Bhushan Kumar announced earlier today that they have signed a six-film deal. All the six movies under the high-profile collaboration will be made under the banners of JA Entertainment, Emmay Entertainment and T-Series Films respectively.

Some of the movies will see John Abraham headlining the cast, whereas others will have his involvement as a producer only. Similarly, Nikkhil Advani will call the shots for some projects, whereas he will just be onboard as a producer for other projects. Other directors who have been locked to helm the films include Gauravv Chawla, Samar Shaikh, Kaashvi Nair and Ranjit Tiwari.


Talking about the collaboration, T-Series head honcho Bhushan Kumar said, “Having worked with John, Nikkhil and everyone at Emmay, I have a very secured partnership. Of equal if not greater value is their partnership as producers. They are valuable talent assets and we are privileged to have them in our joint venture. With the six films, JV T-Series intends to leverage their complementary skills in talent access & development as well as efficient production.”

“Market forces today demand that smart alliances are formed to fulfil audience expectations. Our association thus far has been excellent test bed from which we have all learnt a lot,” added John Abraham.

Nikkhil Advani said “We welcome this collaboration as it will enable us to push the envelope with new stories, formats. Mostly, as partners, we are committed to creating opportunities based on meritocracy and a healthy work culture.”

All the films under the deal will head to sets in 2019-20.

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Elli AvrRam on two film industries: 'Shot ready hai' versus 'have you had breakfast'

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  • South sets more peaceful and coordinated than Bollywood.
  • Felt typecast in glamour roles in Hindi cinema.
  • 'Malang' shifted how filmmakers viewed her abilities.
Elli AvrRam has opened up about her experiences working across Bollywood and the South film industry, revealing a stark contrast in the types of roles offered and working conditions on set.

In an exclusive conversation with Bollywood Bubble, the actress said she's encountered more substantial, content-driven roles in South Indian cinema compared to her Bollywood journey, where she often felt restricted to glamorous appearances.

"I definitely feel that South mein woh zyada milta hai (You find that more) content-driven films," Elli said, comparing her experiences.

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