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Mild autumn and early winter weather has particularly hurt fashion retailers

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Britons expected to spend £24.6 billion on Christmas despite cautious start, PwC survey reveals

Highlights

  • Christmas spending to reach £24.6 bn, averaging £461 per adult.
  • November sales disappoint with 1.1 per cent drop in card spending amid budget uncertainty.
  • Mild weather dampens fashion sales while cost of living remains top concern.

British consumers are expected to spend £24.6 bn on Christmas presents and celebrations this year, representing a 3.5 per cent increase on 2023, despite a sluggish start to festive trading, according to a PwC survey published on Friday.

The forecast indicates essentially flat sales in real terms, with inflation running at 3.6 per cent in October. Average spending per UK adult is projected to reach £461, with top priorities being food and drink, Christmas dinner, and health and beauty products.

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