• Friday, June 18, 2021
India corona update 
Total Fatalities 383,490
Total Cases 29,762,793
Today's Fatalities 1,587
Today's Cases 62,480
India corona update 
Total Fatalities 383,490
Total Cases 29,762,793
Today's Fatalities 1,587
Today's Cases 62,480

Sports

India drops Chinese kit sponsor ahead of Tokyo Games

Security personnel stand guard near the Olympic rings monument outside the Japanese Olympic Committee headquarters in Tokyo. (REUTERS/Issei Kato)

By: SattwikBiswal

THE Indian Olympic Association (IOA) has dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment in the country, saying its athletes instead will wear unbranded apparel at the Tokyo Games.

Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border dispute last year.

The IOA at that time decided to review its tie-up with Li Ning, which was due to expire after the Tokyo Games.

It unveiled an Olympic kit made by the Chinese company just six days ago but said late on Tuesday (8) it had ended the association out of respect for the “sentiments of the people of the country”.

“We are aware of the emotions of our fans and we … have decided that we will withdraw from our existing contract with an apparel sponsor,” IOA president Narinder Batra and secretary general Rajeev Mehta said in a statement.

“Our athletes, coaches and support staff will wear unbranded apparel.”

Li Ning’s India representatives were not immediately available for comments.

The IOA said it did not want the issue of who made the uniforms to be a distraction.

“We would like our athletes to be able to train and compete without having to answer questions about the apparel brand,” it added.

“As it is, they have all been challenged by the pandemic over the past year and a quarter and we want them to be not distracted.”

Eastern Eye

Related Stories

Eastern Eye

Videos

Sherni Movie Review | Vidya Balan | Vijay Raaz |…
Vidya Balan on Sherni, shooting in a jungle, Oscars, sexism…
Anil Sharma on 20 years of Gadar, the iconic hand…