A GUIDE TO LOSING LOCKDOWN WEIGHT AND FINDING FITNESS
NOW that lockdown restrictions are being lifted, a top priority for many people will be to lose the weight they put on after prolonged time indoors.
While some will jump straight back into old routines, many won’t find it so easy to pick up where they left off. A lack of motivation, a fear of returning to the gym and being out of shape might prevent some from realising their aim.
So, with that in mind Eastern Eye put together an easy-to-follow guide for all ability levels to get started on the road to fitness and feeling stronger.
Get good shut eye: Let’s face it; sleep patterns have been disrupted during the pandemic and it’s important to get this back on track. A wellrested body that has had seven-eight hours of quality sleep is able to do a lot more physically and mentally, which aids recovery when exercising. You can retrain sleep patterns by disconnecting from electronic devices before bedtime and swap with reading, meditating or just having some quiet time to relax the mind. The added extra energy from a good night’s rest will also enhance your workout performance, which will subsequently give you the desired results.
Healthy hydration: A body needs to be fuelled adequately and water is a vital element. Proper hydration keeps the body energised for longer and lessens calorie intake because it’s common for the brain to confuse thirst for hunger. Aim to drink around 1.5-2 litres a day, especially on days you have exercised. Drinking water also boosts metabolism and offers countless benefits like healthier skin and enhancing your mood.
Push yourself: Having a can-do mindset is important when embarking on a fitness journey. Believing that you can do it and accepting that it may take time to see results is the beginning of getting motivated. Remember to reward yourself after hitting goals (realistic ones) and avoid beating yourself up on days there are setbacks. You’re human and it happens. Enjoy the journey of progress; your body is amazing. Practising mindfulness is a great way to overcome obstacles by keeping the mind calm and focused.
You are what you eat: Exercise is important when losing weight but eating healthily is equally, if not more, essential. Balanced meals provide the body with vital nutrients and curbing junk foods will reduce calories. Cutting down on processed food and making protein a key part of your diet helps. Avoiding heavy meals at night before going to bed and swapping sweet treats with healthier alternatives is a game-changer. And you can’t go wrong introducing nutritious foods like salmon, eggs, leafy green vegetables, chia seeds, fruit, black beans, soups, avocados, whole grains, nuts, chickpeas, oats, pumpkin seeds, lentils, olive oil and quinoa into your diet. Your gut will love you!
Chew it over: The simple act of eating slowly is underrated. Not only does it prevent overeating by sending signals to your brain that your stomach is full, but it also allows vital nutrients to be absorbed effectively by your body and reduce unnecessary stress on the stomach.
Size matters: A simple but remarkably effective way to reduce calories and avoid weight gain is to check portion sizes. Perhaps start by serving food on a smaller plate, which tricks the brain into thinking a larger quantity of food has been consumed.
Fantastic Apps: There are loads of free apps for everything fitness related, from monitoring calories consumed, steps taken, sleep patterns, water intake, actual exercise summary to pushing you to run a little bit faster. They make it easier to get motivated, track progress and reach goals. Download some today.
Bin the scales: Literally get rid of them. Weighing scales do not give an accurate picture, which can be demotivating. Muscle weighs more than fat, you might be bloated, or your period may be approaching in which case the numbers on a scale will not necessarily be a true indicator. What is more important is how you feel – do your clothes fit better? Do you feel stronger? And can you visibly see a difference in the mirror? These are the real guides to your progress.
Your body loves movement: The first step towards fitness is to get moving. Start off slowly with a simple walk and stretches before gradually building up to intense exercise as this will help to prevent injuries as well as boost your confidence. Although aerobic exercises like running are great calorie burners, it’s important to include strength training too. Exercising with weights is a win-win because it builds muscle, which burns fat even while resting and it boosts metabolism. And remember, exercise can be anything fun that makes your heart beat faster or sweat, like dancing, gardening, swimming, yoga or hiking.
Try online workouts: The internet is full of helpful tips and free guided exercise routines are available on YouTube. Find something that suits you and build your workout accordingly.
Leave unhealthy habits behind: Many of us understandably picked up new and perhaps unhealthy habits during lockdown. What else was there to do other than accidentally drink an extra glass of wine, have a few more cigarettes here or there, snack on treats when bored or sleep more or less due to stress and so on. But the simple act of acknowledging and changing these habits will make a huge difference. Small steps today can help to put you back on track.
Embrace the challenge: It’s normal to feel daunted by the prospect of losing weight and getting fit but the benefits of embracing the challenge will far outweigh that dread and you will soon be glad you took that first step and not look back when you feel amazing. Embarking on a fitness journey can be an incredibly enjoyable and rewarding experience that will lead to wellbeing on many levels. Make a commitment to yourself today, go at your own pace and remember that fitness is for life, not just for quick fix.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.