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Highlights

• Charli Xcx will host advance listening events for Music, Fashion, Film in 25 cities between July 9 and July 11.
• Fans will hear the album in independent cinemas nearly two weeks before its official July 24 release.
• The global rollout comes ahead of her North American arena tour beginning in September.

For years, album launches have followed a familiar pattern: a midnight streaming release, social media promotion and fans listening wherever they happen to be. Charli Xcx is taking a different route with Music, Fashion, Film.

Instead of asking listeners to press play alone, the singer is inviting them into independent cinemas across 25 cities for advance listening events, transforming the release into a shared experience before the album officially arrives on July 24. It's a rollout that puts fans at the centre of the launch rather than waiting for streaming platforms to do the work.