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Apple TV

Apple has raised the price of its streaming service for the fourth time in four years

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Apple TV has raised prices four times in four years: How much are viewers paying now?

  • $14.99: New monthly price of Apple TV in the US
  • $119: New annual subscription price
  • Nearly 3x: How much the monthly price has risen since Apple TV launched in 2019

Apple TV has raised its subscription price for the fourth time in four years, taking the monthly cost in the US to $14.99, up from $12.99.

The latest $2 increase took effect on Friday (28) for new subscribers, while existing customers will receive about a month's notice before the higher price applies to their next billing cycle. The annual subscription has also increased from $99 to $119.

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