Eye Tunes with Lucky Singh

Highlights:

• Indian mythological titles are landing on global OTT services with better quality and reach.
• Netflix leads the push with Kurukshetra and Mahavatar Narsimha.
• UK viewers can access some titles now, though licensing varies.
• Regional stories and folklore films are expanding the genre.
• 2025 marks the start of long-form mythological world-building on OTT.

There’s a quiet shift happening on streaming platforms this year. Indian mythological stories, once treated as children’s animation or festival reruns, have started landing on global services with serious ambition. These titles are travelling further than they ever have, including into the UK’s busy OTT space.

It’s about scale, quality, and the strange comfort of old stories in a digital world that changes too fast. And in a UK market dealing with subscription fatigue, anything fresh, strong, and rooted in clear storytelling gets noticed.