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Director Siddharth P Malhotra quashes rumours about Hichki sequel

Hichki was one of the most loved films of the first half of the year, which did not only impressed critics but also ended up minting loads of money for the makers. After taking a long maternity break from films, Rani Mukerji made a comeback with the Siddharth P Malhotra directorial and proved her mettle once again.

Of late, there have been a lot of rumours suggesting that the makers at Yash Raj Films are planning a sequel to the successful film. However, when director Siddharth P Malhotra was contacted for a confirmation, he denied the news.


“There are no plans for the sequel. So, I am very clear she (Rani Mukerji) is doing Mardaani 2 and I am doing a different film right now. It’s a human relationship based film, and besides that, there is no Hichki 2,” said Malhotra.

The director went on to add that he would like to collaborate with both Rani Mukerji and Kajol once again in the future. “I would love to collaborate with both Rani and Kajol — it will be fun. Kajol is one of my closest friends and Rani has become a very dear friend to me,” he added.

Siddharth P Malhotra directed Kajol in the 2010 film We Are Family, also starring Kareena Kapoor Khan and Arjun Rampal in the principal cast.

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Alia Bhatt

Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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