CRICKET'S more than 100-year Olympic exile moved closer to ending after the sport was approved for inclusion at the 2028 Los Angeles Games by the International Olympic Committee's executive board on Friday (13).
IOC president Thomas Bach, speaking after the second day of an executive board meeting in Mumbai, said officials had accepted a proposal by LA organisers for Twenty20 cricket to be included as one of five new sports together with baseball/softball, flag football (non-contact American football), squash and lacrosse.
But the final choice of which sports are on the 2028 programme will be voted on Monday (16) at the IOC session in Mumbai, one of the hotbeds of cricket, as India hosts the men's 50-over Cricket World Cup.
"For the IOC, it is a great opportunity to engage with new athlete and fan communities," said Bach.
"We see the growing popularity of T20 cricket and we look forward to welcoming the world's best players to the US in 2028," he added.
Los Angeles chiefs have proposed a six-team event, in both men's and women's T20 cricket, with the United States set to field sides as the host nation.
But no firm decision on the number of teams or how they are qualified will be taken unless and until cricket receives formal ratification on Monday.
Cricket last featured at the 1900 Paris Olympics, when a team from Britain beat a side representing France.
The sport has made moves towards a return to the Games for more than a decade, with the encouragement of the Olympic movement.
Adding cricket to the Olympic programme is an obvious move, financially speaking.
It would tap into the lucrative south Asian market, attracting fans in countries such as India and Pakistan.
T20 cricket is the sport's shortest international format.
The Indian Premier League, featuring cricket's global stars, has helped India become the unquestioned economic driving force of the sport, thanks to legions of fans and lucrative broadcasting deals in a nation where the game is almost a religion.
'Win-win situation'
Cricket, which originated in England, developed as a global sport via the growth of the British Empire, with its leading established nations including Australia, New Zealand, India and South Africa.
But Bach said were cricket to be included at the Olympic Games it would strengthen its appeal beyond the sport's traditional nations.
"This is a win-win situation," he said. "This will give cricket an opportunity to grow beyond traditional territories and nations."
Bach added the proposed new sports were well-suited to what will be the first Summer Olympics staged in the United States since the 1996 Atlanta Games.
"The choice of these five new sports is in line with the American sports culture and will showcase iconic American sports to the world, while bringing international sports to the United States," he said.
"These sports will make the Olympic Games LA28 unique."
Modern pentathlon, featuring obstacle racing rather than horse-riding, and weightlifting have also been restored to the programme.
IOC sports director Kit McConnell said the proposed schedule would see LA 2028 exceeding the IOC's previously announced limit of 10,500 athletes - a quota imposed to limit the host nation's costs in staging a Games.
McConnell added the IOC aimed to "limit the increase, but limit the impact on the existing sport".
Meanwhile, the status of boxing at the 2028 Games remains uncertain after the IOC stripped the International Boxing Association of its recognition following a dispute over how the sport is governed.
Boxing has been part of every Olympics since 1920 and will feature at next year's Paris Games.
But in June, the International Boxing Association was effectively expelled from the Olympic movement following a bitter dispute between Games chiefs and its Russian president, Umar Kremlev.
This following concerns over the credibility of IBA sanctioned tournaments as well as the boxing governing body's finances and governance.
"We want boxing on the programme," said Bach. "We have no problem, with boxing or boxers -- we have a problem with the governing body."
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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