Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Charli XCX criticised certain fans for attacking her autotuned vocals at Glastonbury 2025.
Called the backlash “the most boring take ever” in a series of posts on X.
Defended her artistic choices, saying divisive art is often the most impactful.
Her Brat set clashed with Neil Young’s headline act, drawing polarising reactions.
Charli XCX has addressed criticism over her use of autotune during her Glastonbury 2025 performance, calling out the ageist tone of comments that questioned her authenticity as a performer. The singer clapped back on X, brushing off the noise as outdated and out of touch.
Charli XCX defends her Glastonbury set, calling autotune criticism outdated and dull BBC
Charli XCX defends Glastonbury set from autotune critics
During her Brat set on the Other Stage, Charli delivered fan favourites like “365” and “Von Dutch” to a roaring crowd. But online, some viewers slammed her use of autotune and lack of a live band. In a sharp response the next day, she posted: “The idea that singing with deliberate autotune makes you a fraud… is like, the most boring take ever. Yawn.”
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Charli has long been open about using autotune deliberately as an artistic tool. In earlier interviews, she said she intentionally includes “pitchy” moments in her vocals to add texture and imperfection. Responding to the online backlash, she added: “I enjoy the discourse… the best art is divisive and confrontational and often evolves into truly interesting culture.”
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Brat performance draws strong reactions, both love and hate
Charli’s set, held opposite Neil Young’s headline slot, split Glastonbury attendees and online viewers alike. Despite the criticism, her show was widely praised by critics.
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Highlights included a cameo from fellow performer Gracie Abrams during the viral “Apple” dance segment. Charli ended her performance drenched in stage rain, sipping white wine, with giant signs declaring “Brat is forever.”
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After her set, Charli joined her fiancé George Daniel, drummer of The 1975, for an intimate DJ session, keeping the Brat Summer spirit alive.
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
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