Ever walked into a cinema, popcorn in hand, all hyped for a big new Hindi release – only to realise, halfway through, that you have seen the exact same story before, just in another language? That weird sense of déjà vu has become all too familiar for Bollywood audiences in recent years, with one remake after another. Many are based on South Indian hits.
From Vikram Vedha to Shehzada, Bholaa to Selfiee, Bollywood seems to be treating South Indian blockbusters like a catalogue to borrow from. But here is the problem – most of them did not work. Not just with critics, but at the box office too. Which raises the obvious question: if the originals were such big hits, why can’t the Hindi versions strike gold?
The numbers do not lie
Let us look at the figures.
The Tamil film Vikram Vedha (2017) was made on a budget of £103,695 (₹11 million) and earned £5.66 million (₹600 million). It had strong writing, originality, and standout performances. The 2022 Hindi remake starring Hrithik Roshan and Saif Ali Khan, despite slick production, was a costly misfire.
Bholaa, a remake of Kaithi, leaned too heavily on visual effects and forgot the raw, gritty storytelling that made the original shine. Made for £8.8 million (₹1 billion), it only grossed £9.7 million (₹1.1 billion) worldwide. Compare that with Kaithi, made for £2.2 million (₹250 million), which earned over £9.3 million (₹1.05 billion) – without big stars or CGI. This pattern keeps repeating itself.
Selfiee, based on Malayalam hit Driving Licence, flopped. Shehzada tried to replicate the success of Ala Vaikunthapurramuloo and failed miserably. Sarfira, based on Soorarai Pottru, came and went without impact. Even Baby John (a version of Theri) and Deva (inspired by Mumbai Police) could not turn strong originals into Hindi box office hits.
Ajay Devgn in Bholaa
Star power is not enough
These numbers paint a clear picture: the remakes are not connecting. But what about star power? Salman Khan, Akshay Kumar, Shahid Kapoor, Hrithik Roshan, Kartik Aaryan – surely such big names should guarantee success? Unfortunately, it is not that simple anymore.
Audiences are smarter now. Thanks to streaming platforms, dubbed versions and social media buzz, many have already seen the originals – or at least know the storyline. So when the Hindi version arrives, it often feels stale.
Hrithik Roshan in Vikram Vedha
What is missing from the remakes?
Successful films rely on many elements – chemistry between the leads, emotional tone, pacing – things you cannot script or transplant.
Take Vinnaithaandi Varuvaayaa. The chemistry between Silambarasan TR and Trisha felt electric, rooted in the film’s deeply emotional story of unrequited love. The Hindi remake Ekk Deewana Tha, with Prateik Babbar and Amy Jackson, lacked that connection.
Okkadu had raw energy, with Mahesh Babu anchoring the emotional weight. Ghilli, its Tamil counterpart, had similar intensity with Vijay’s charismatic presence and high-octane action. But the Hindi version Tevar lacked the same punch and raw emotion.
Similarly, Theri worked because of Vijay’s stardom, Atlee’s direction, and its emotionally driven story. Baby John has not captured that same feeling.
Mahesh Babu in Okkadu
Audiences want originality
Here is the real kicker – audiences are not rejecting South Indian cinema. In fact, they are embracing it. Baahubali 2, the Pushpa and KGF franchises, RRR, Kantara – all became massive pan-India hits. The appetite for regional content is real.
What people are rejecting is lazy filmmaking – the idea that simply changing the language, inflating the budget, and casting a big Bollywood name is enough.
What works today is originality. Films like 12th Fail and Article 15 resonated because they told new stories. Even blockbusters like Pathaan and Jawan succeeded by playing to their own strengths – not copying someone else’s.
RRR
A call for change
So what should Bollywood do? The answer is simple: focus on originality.
Stop leaning on South Indian remakes. Start backing fresh, innovative stories that speak to today’s diverse audience. The success of South Indian films lies in their ability to connect emotionally, to create real characters and tell untold stories. Bollywood needs to find that magic again.
In the end, remakes may seem like a safe bet – but they are not always the solution. Why settle for déjà vu when you can create something unforgettable?
The audience has evolved. Maybe now, it is time the industry asked itself: has it?X: @GeorgeViews
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