Berrettini becomes first Italian to reach Wimbledon singles final

Highlights:

• New ‘We Like the Way You Move’ campaign launched by Sport England initiative This Girl Can.
• Focus on improving representation of South Asian Muslim women in sport and physical activity.
• Research highlights stark under-representation of women of colour in public sports imagery.
• Campaign calls on providers to create inclusive, women-only and culturally sensitive spaces.

This Girl Can has unveiled a powerful new campaign spotlighting South Asian Muslim women in sport, aiming to redefine what being active looks like and tackle deep-rooted barriers. The We Like the Way You Move drive, launched by Sport England, uses strong visuals with community-driven storytelling to encourage participation and promote inclusivity. It comes alongside new data exposing how women of colour remain overlooked in public representations of physical activity.

This Girl Can calls out erasure of south Asian Muslim women from UK sport www.easterneye.biz