The Asian superhero boom: How 2025 is expanding the superhero universe
From Ne Zha 2 to Marvel Zombies, Asian superheroes are taking centre stage, reshaping the genre with fresh stories, diverse representation, and cultural depth.
Asian superheroes are taking center stage in global cinema, redefining representation and breaking barriers
Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Superheroes are evolving, and 2025 is proving to be a defining year for Asian heroes in global entertainment. With Ne Zha 2 dominating the box office and Marvel Zombies bringing fresh representation to the MCU, the Asian superwave isn’t just a fleeting trend but a movement reshaping the genre itself. These films and shows prove that superheroes can emerge from any culture and still connect with global audiences, breaking the long-held Western monopoly on the superhero narrative.
For years, Asian characters in Hollywood were either relegated to sidekick roles or even reduced to outdated stereotypes. But today, with Asian-led superhero films and series gaining international recognition, diverse heroes are no longer just an afterthought instead they’re at the forefront of the genre.
Ne Zha 2: Mythical hero who's setting the world on fire
Released in February 2025, Ne Zha 2 is already a massive global hit. The animated sequel brings back Ne Zha, the rebellious deity from Chinese mythology, and continues his journey of self-discovery, redemption, and heroism.
What makes Ne Zha 2 stand out isn’t just its stunning animation and action-packed sequences—it’s the way it stays rooted in Chinese folklore while bringing out universal themes of defiance, destiny, and self-acceptance. Much like Shang-Chi and the Legend of the Ten Rings proved that an Asian-led superhero film could break records, Ne Zha 2 solidifies the fact that audiences worldwide are eager for stories that different cultural heritage and experiences with modern storytelling.
The film’s massive success actually highlights a growing appetite for non-Western superhero narratives. Ne Zha’s struggles with fate, identity, and power make him as relatable as any Marvel or DC hero, showing that Asian mythology can inspire the same level of devotion and excitement as classic Western comics.
Marvel Zombies: A dark twist on Asian superheroes
While Ne Zha 2 is a celebration of mythology and tradition, Marvel Zombies is taking superhero storytelling in a completely different direction.
Set to release in October 2025, this R-rated animated series reimagines fan-favourite Marvel heroes in a post-apocalyptic world overrun by zombies. But what makes this one truly groundbreaking is its focus on Asian superheroes—Shang-Chi (Simu Liu) and Ms. Marvel (Iman Vellani) are not just part of the ensemble; they’re leading the story.
As we discussed earlier for years, Asian superheroes in Western media have been supporting characters—sidekicks, mentors, or minor figures in larger narratives. But Marvel Zombies is now putting them in the spotlight, giving them compelling story arcs and agency in a survival-driven, high-stakes environment.
The show’s darker, grittier tone marks a departure from Marvel’s usual family-friendly formula, proving that superhero stories with Asian leads don’t have to be constrained by traditional expectations anymore. They can be action-packed, brutal, and emotionally intense just like any other high-stakes comic book adaptation.
A Movement, Not a Moment
What’s happening with Ne Zha 2 and Marvel Zombies isn’t just about individual successes—it’s part of a larger movement that has been gaining momentum for years. Films like Minnal Murali (2021), Monkey Man (2024), The Legend of Maula Jatt (2022), and The Monkey King (2023) have proven that superhero storytelling doesn’t have to be confined to Hollywood.
Minnal Murali (2021) – This Malayalam-language superhero film, starring Tovino Thomas, redefined Indian cinema’s approach to superheroes. By focusing on character development and local authenticity rather than CGI spectacle, it showed that homegrown superhero stories could be just as compelling as their Hollywood counterparts.
Monkey Man (2024) – Directed by and starring Dev Patel, this action-packed film blends Hindu mythology with modern superhero storytelling, showcasing the raw, gritty potential of Indian superheroes.
The Legend of Maula Jatt (2022) – While not a traditional superhero film, this Pakistani blockbuster redefined action storytelling in South Asian cinema, proving that audiences are ready for larger-than-life heroes beyond Bollywood and Hollywood.
The Monkey King (2023) – A reimagining of the legendary Chinese folklore character, bringing an animated superhero-style adventure to Netflix audiences worldwide.
While progress is undeniable, challenges remain. The industry must ensure that Asian representation isn’t just a trend but a sustained commitment.
One of the biggest challenges is avoiding tokenism. Asian characters must be more than diversity checkboxes but they need fully realised identities, motivations, and arcs. Additionally, the industry must invest in Asian creators, writers, and directors to ensure that these stories are told authentically and in the rawest version possible.
But the momentum is undeniable. Upcoming projects like Ms. Marvel Season 2 (2026) promise to further expand the universe of Asian superheroes, bringing fresh perspectives and modern narratives.
Ms. Marvel Season 2 promises more action, heart, and cosmic surprisesComic Basics
Rise of Asian Superheroes: A New Era of Power and Representation
I guess by now we can certainly say that the Asian superwave is here to stay. With more projects in the pipeline and a growing appetite for diverse stories, the future sure looks bright.
These heroes aren’t just breaking barriers instead redefining what it means to be a superhero. They inspire a completely new generation of fans and creators, proving that anyone can be a hero making it clear that the era of Asian superheroes is just beginning.
Why the Asian superhero revolution is just the beginning
2025 marks a turning point for Asian superheroes in global entertainment. With Ne Zha 2 and Marvel Zombies leading the charge, and films like Minnal Murali and Monkey Man paving the way, the Asian superwave is reshaping the superhero genre drastically.
These stories are more than just entertainment but cultural statements that celebrate diversity, inspire audiences, and pave the way for a more inclusive future. The Asian superwave isn’t just a moment—it’s a movement. And it’s here to stay.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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