• Thursday, June 13, 2024

Business

Apple says ‘Hello Mumbai’ at first India store launch

The company  has previously faced hurdles in opening physical retail stores in the country, with 2021 launch plans delayed because of the Covid-19 pandemic

Apple Inc is betting big on India, which is home to the second-highest number of smartphone users in the world. (Photo: Getty Images)

By: Chandrashekar Bhat

Apple Inc on Wednesday (5) revealed the look of its first retail store in India, as several people tried to catch a glimpse outside the store’s black and yellow artwork patterned after Mumbai’s iconic taxis.

The store is still in barricades and is likely to open this month, a person familiar with the matter said.

India has become a big market for the Cupertino, California-based company, which launched an online retail store in the world’s second-largest smartphone market in 2020.

Still, due to its high prices, Apple has only a three per cent share of India’s smartphone market.

Apple has previously faced hurdles in opening physical retail stores in the country, with 2021 launch plans delayed because of the Covid-19 pandemic.

Apple products, however, have been sold in India for years on e-commerce platforms such as Amazon and Walmart’s Flipkart, as well as through resellers.

India is also increasingly becoming a manufacturing base, with some Apple products, including iPhones, assembled in the country by Taiwanese contract electronics manufacturers Foxconn and Wistron Corp. Apple also plans to assemble iPads and AirPods in India.

The first retail store is located in the premier Reliance Jio World Drive mall, home to various luxury clothing and jewellery brands like Michael Kors, Kate Spade and Swarovski.

The brightly-lit store was “inspired by the iconic Kaali Peeli taxi art unique to Mumbai,” Apple said in a statement, referring to the city’s decades-old yellow and black taxis.

People were taking selfies and recording videos on their smartphones outside the store on Wednesday evening, with the Apple logo decked out in a variety of colours and a version of the classic Apple greeting showing “Hello Mumbai”.

(Reuters)

Related Stories

Videos

Mrunal Thakur on Dhamaka, experience of working with Kartik Aaryan,…
Nushrratt Bharuccha on Chhorii, pressure of comparison with Lapachhapi, upcoming…
Abhimanyu Dassani on Meenakshi Sundareshwar, how his mom Bhagyashree reacted…

Adblocker detected! Please consider reading this notice.

We've detected that you are using Ad Blocker or some other adblocking software which is preventing the page from fully loading.

We strive to deliver high-quality content and experiences. To help us continue, please consider supporting us by disabling your ad blocker.  We use non-intrusive ads to keep our content free.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add EasternEye.biz to your ad blocking whitelist or disable your adblocking software.

×