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After Alia Bhatt and Ajay Devgn, Rajamouli signs Sanjay Dutt and Varun Dhawan for RRR?

The cast of renowned filmmaker S.S. Rajamouli’s next directorial venture RRR is getting bigger and better with each passing day. After roping in Jr. NTR and Ram Charan to play male leads in his film, the filmmaker recently signed Alia Bhatt and Ajay Devgn to essay pivotal parts in the period drama.

Now, if latest reports are to be believed, Rajamouli has signed two other popular Bollywood actors to be a part of his film. According to reports, Varun Dhawan and Sanjay Dutt have come onboard to join Jr. NTR, Ram Charan, Alia Bhatt and Ajay Devgn on the cast of RRR.


Though the makers are yet to make any official announcement regarding the new casting, several industry insiders confirm that both the actors are likely to join the cast very soon.

RRR is a fictional story about two Telugu freedom fighters Alluri Seetharama Raju and Komaram Bheem. "This is a fictional story set in 1920s pre-independent era. Most of us are well aware of the stories of Alluri Seetharama Raju and Komaram Bheem. We know they are popular freedom fighters and were fearless. What most of us don't know is that there are gaps in the lives of these revolutionaries that we don't know about. We don't know what happened in their lives in these years", Rajamouli said during the press conference.

The big-ticket film is being at a huge production cost of ₹ 350-400 crores. The film is set to buzz into theatres on 30th July, 2020.

It will release in Tamil, Telugu, Hindi and Malayalam.

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Alia Bhatt

Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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