Skip to content
Search

Latest Stories

ZEE5 Global’s On The Road Campaign to serve up ice cream and South Asian entertainment in London

ZEE5 Global’s On The Road Campaign to serve up ice cream and South Asian entertainment in London

ZEE5 Global, the world’s largest streaming platform for South Asian content, takes to the streets of London this weekend in an iconic ice cream van to serve Londoners their favourite soft serves and create brand awareness from 10th to 12th September.

Titled ‘On The Road’, the streaming platform’s newest campaign looks to engage London’s South Asian Millennials with free ice cream and a glimpse into the vivid stories of South Asia.


Ice cream is a sure-fire way to beat the summer heat, and given that the UK loves its summer months, saying goodbye is hard. On The Road is ZEE5’s way of keeping the summer around for a little longer by engaging consumers with something that’s hard to beat - good old ice cream.

Driving from West London (Harrow, Wembley, Ealing Broadway, Southall) to East & Central London, covering Green Street, Ilford Lane and Hyde Park, the ZEE5 van is providing London residents with means to easily download the app and get a glimpse of all the fascinating stories that South Asia has to offer through ZEE5.

To get a free serving of their favourite ice cream, Londoners can scan the QR code on the side of the van, download the app, engage with ZEE5 social media and enjoy their delicious ice cream!

The 3-day campaign aims to capture not just the attention of Londoners through a culturally British icon: the ice cream van, but also familiarise people with the extraordinary South Asian-themed stories on its platform. ZEE5 has named the ice creams after its content titles. Londoners can choose from:

  • Dial 100 – Soft serve ice cream, chocolate sauce, mixed sprinkles & wafer
  • 14 Phere – Soft serve ice cream, strawberry sauce & wafer
  • Qubool Hai – Soft serve ice cream, mixed sprinkles & wafer
  • Dhoop Ki Deewar – Soft serve ice cream, mixed sauces & wafer

Archana Anand, Chief Business Officer, ZEE5 Global, said, “Londoners, do look out this bright cheery truck bringing you loads of summer cheer from The World's Largest Streaming Platform for South Asians! To crank up brand visibility just as summer is winding down and folks are getting back out after a prolonged lock-in, the happy ZEE5 truck will be seen across key locations distributing waffle cones of ice cream to Londoners, alongside their much-loved tv shows and movies with their favourite stars. This is one among the many fun and quirky initiatives we have lined up to engage with our audiences so do look out for more such!”

More For You

Naga Chaitanya reacts to a fan saying he can’t act – Here’s what he had to say!

Naga Chaitanya and Sai Pallavi share a fun moment during their Thandel promotions, leaving fans entertained with their candid interactions

Instagram/chayakkineni

Naga Chaitanya reacts to a fan saying he can’t act – Here’s what he had to say!

Naga Chaitanya, known for his charm and candidness, recently found himself in the spotlight during a fun Q&A session with his Thandel co-star Sai Pallavi. The actor, who is gearing up for the release of his upcoming film, faced a cheeky question from a fan that left everyone laughing.

When Sai Pallavi read out a fan’s question, “Acting epudu nerchukuntav? (When will you learn acting?)” Chaitanya appeared stunned for a brief moment, staring blankly at the camera as if processing the unexpected question. He then responded with a mix of surprise and humour, Epudu nerchukuntav enti? (What do you mean, when will I learn?)”


Instead of getting defensive, the Thandelstar took it in stride and responded with a smile: "Honestly, acting is a continuous process. You never fully learn it; you keep growing with every project. If you think you’ve mastered it, that’s when you stop progressing. So, I’m still learning every single day."

While some appreciated his humility, others found the moment hilarious. Social media was soon buzzing with reactions, with many praising Chaitanya for handling the question with grace rather than taking offence. Some fans even tagged the person who originally asked the question, letting them know their comment had made its way to the actor.

This isn’t the first time Chaitanya has addressed criticism. In a recent interview, he opened up about dealing with trolls, admitting that while it bothered him early in his career, he has learnt to ignore the noise. “Clarifying things only leads to more drama. It’s a vicious cycle,” he said, adding that he now focuses on his work rather than responding to negativity.

Chaitanya’s upcoming film, Thandel, marks his third collaboration with director Chandoo Mondeti and his second pairing with Sai Pallavi after their hit film Love story. The survival drama, set to release on February 7, has already generated buzz, with fans eagerly waiting to see the duo’s chemistry on screen once again.

Having faced a mixed bag of box office results in recent years, Thandel is a crucial release for Chaitanya. Fans are eager to see if this film will mark a new chapter in his career and whether his continuous learning process pays off on the big screen.

'Buffy the Vampire Slayer' revival confirmed: Sarah Michelle Gellar returns for a new era

Sarah Michelle Gellar returns to the Buffyverse as a mentor in the upcoming revival of Buffy the Vampire Slayer

Getty Images

'Buffy the Vampire Slayer' revival confirmed: Sarah Michelle Gellar returns for a new era

Sarah Michelle Gellar has finally answered the call of Buffy the Vampire Slayer fans and it’s about time. After years of “will they, won’t they” rumours, she’s confirmed that a revival is officially happening. “I’ve always heard the fans,” she said, making it clear she wouldn’t come back unless it felt right. Now, with a fresh twist on the Slayer story and a killer creative team, the project is moving forward, and fans are already dusting off their stakes in excitement.

The idea for the revival started three years ago when producer Gail Berman set up what was supposed to be a quick coffee chat between Gellar and Oscar-winning director Chloé Zhao. What was meant to be 20 minutes turned into a four-hour conversation about Buffy’s legacy and why it still matters. At first, Gellar wasn’t sold on the idea, but as talks continued with Zhao and writers Nora and Lilla Zuckerman, she started to see the potential.

Keep ReadingShow less
Netflix raises UK subscription prices

Netflix raises UK subscription prices, leaving many users questioning its value

iStock

Netflix prices are rising again – Why it’s happening and the best budget-friendly alternatives!

Netflix subscribers in the UK will once again pay more as the streaming giant quietly rolls out its latest price hike. The updated pricing structure affects both new and existing users, following similar increases in the US and other countries. While Netflix continues to dominate the streaming market, the rising costs leave many wondering if the service still offers the best value for money.

New Netflix Prices in the UK

  • Standard Plan : Now costs £12.99 per month, an increase of £2.
  • Premium Plan : Increased by £1, now priced at £18.99 per month.
  • Ad-Supported Plan : Now costs £5.99, up by £1.
  • Extra Member Add-on : Increased from £4.99 to £5.99.
  • Ad-Supported Extra Member : Increased from £3.99 to £4.99.
The changes are already in effect for new users, while existing subscribers will see the higher fees in their next billing cycle. Netflix has assured that customers will receive an email notification before the price increase takes effect.



Why is Netflix Raising Prices Again?
Netflix says the price hike is necessary to invest in high-quality content. A spokesperson for the company stated, "As we continue to invest in programming and deliver more value for our members, we will occasionally ask them to pay a little more so that we can reinvest to further improve Netflix."

Keep ReadingShow less
After Squid Game S2, these K-dramas are set to take over the world

K-dramas continue to dominate global entertainment, with new hits on the horizon after the success of Squid Game

Instagram

After Squid Game S2, these K-dramas are set to take over the world

In a world where entertainment often feels like a revolving door of reboots and remakes, Korean dramas aka K-dramas have emerged as a breath of fresh air, in fact, irresistibly addictive air. What started as a regional fascination has now exploded into a global phenomenon, with shows like Squid Game and The Glory not just breaking records but boundaries as well. And now, in 2025, the highly anticipated Squid Game Season 3 is set to conclude the saga, with creator Hwang Dong-hyuk teasing a “crazy, crazy, crazy” finale.

But while Squid Game may have kicked open the doors, K-dramas have certainly wasted no time in breaking genre moulds, with new releases just proving the industry’s ability to just evolve and dominate.

Keep ReadingShow less
Ed Sheeran and AR Rahman’s 'Shape of You*Urvashi' performance at Chennai concert goes viral

Ed Sheeran and A.R. Rahman create magic on stage in Chennai, blending Shape of You with Urvashi Urvashi in a viral moment

Instagram/teddysphotos

Ed Sheeran and AR Rahman’s 'Shape of You*Urvashi' performance at Chennai concert goes viral

Ed Sheeran’s concert in Chennai turned into an unforgettable night when he surprised the crowd by bringing legendary composer A.R. Rahman on stage. The unexpected collaboration sent fans into a complete frenzy as the two global music icons merged Sheeran’s hit Shape of You with Rahman’s classic Urvashi Urvashi.

As Sheeran played the melody on his guitar, Rahman joined in with the iconic Urvashi chorus, creating an electrifying fusion of Western pop and Indian musical nostalgia. The energy in the crowd was charged, with fans singing along to the mashup. Despite some microphone issues affecting Rahman’s vocals, the iconic duo managed to keep the audience engaged. Sheeran then took over parts of the performance while the composer continued vocalizing Urvashi Urvashi.

Keep ReadingShow less