KAREENA KAPOOR ON JUGGLING MOVIE LIFE WITH FAMILY TIME
FOR an actress to keep herself relevant for two decades in a male-dominated industry is not easy. But Kareena Kapoor Khan has defiantly made that possible for herself.
From making her debut with JP Dutta’s Refugee in 2000 to starring in some of the biggest blockbusters such as Kabhi Khushi Kabhie Gham, Jab We Met and Bajrangi Bhaijaan, Bebo, as she is affectionately known, has come a long way in Bollywood.
Her latest film Veere Di Wedding, which rolled into cinemas earlier this month, has done phenomenal business and is on its way to becoming another hit for the popular actress.
Eastern Eye met the diva at iconic Mehboob Studio in Mumbai to talk about her new release, son Taimur Ali Khan, changing dynamics of women-centric films in Bollywood and more...
In Veere Di Wedding, you play a girl called Kalindi who is in dilemma over getting married. She is sort of commitment-phobic. Do you even relate to this kind of a character?
No, I don’t think so. Everyone knows I am not like that. Kalindi is commitment-phobic while I am not. I have always been very clear, so I have never really been that kind of a person.
Of late, a lot of women-centric films have found audiences’ acceptance. What, according to you, has clicked with cinema-goers when it comes to such films?
I think there have always been a lot of women-oriented films. From The Dirty Picture (2011) to Queen (2014) and now Raazi, there have always been good women-centric films that have done well. See, if your script is good and your film is good, it will work no matter whether it’s women-centric or not. That is something that I have always believed in, the audience will always back it.
How did you manage to devote time to Veere Di Wedding, considering the fact that you have a new born at home?
I started shooting for the film after Taimur was born.I want to spend a lot more time with him rather than on sets. That is why I have decided to do maybe one film a year.
We heard from your co-star Swara Bhasker that you are a very good storyteller...
(Laughs) I just entertain them on sets. I am always pulling her leg, not telling any story or anything.
Has your life changed again after motherhood?
Only in terms of time! Like I said, I want to spend my whole time with Taimur. But women know how to multi-task. I am happy I have got good support and that is the reason I can work and at the same time spend time with my family as well.
At this point in your life, what gives Kareena Kapoor Khan the ultimate satisfaction? Is it being Saif Ali Khan’s wife, Taimur Ali Khan’s mother or one of the leading actresses of Indian cinema?
All three! I am happy to be known as all three because they are three different parts of my life.
Which is your favourite buddy film?
I loved Dil Chahta Hai (2001). It will always be the best example of a friendship film. I think that was the first time a film like that was made in India. And also it was way ahead of its time. It changed the whole dynamic of multiplex cinema in the country. The characters were very relatable. So, that is something I always enjoy (watching).
As shown in the trailer of Veere Di Wedding, there seems to be a lot of conflicts among four friends. Do you argue or fight with your friends in real life?
Yeah, I feel there is always room for opinions and debates. But we don’t really fight (laughs).
Nowadays, you look quite worried about the unwanted media coverage of your son, Taimur Ali Khan...
I think that you all (media) should not take his pictures all the time. He is still a little boy; we are very concerned. But I understand (that is your job). What can I do? I can just request.
But he is seen as many people’s stress-buster...
In what ways, I don’t know. But I am happy that he is.
How is Kareena Kapoor Khan similar to Kalindi?
Kalindi is very different. I am very sure. I am very, very practical. I am very different from who that character is. I am also very headstrong. I make my decisions instantly. Kalindi is completely different from who I am.
What do you like in your husband, Saif Ali Khan, the most?
I think the list is endless otherwise I would not have married him. We agree on a lot of things. Our fundamentals in life are very much alive. And that, I think, is the most important thing for us.
Did you ever feel the baggage of coming from the Kapoor family of Bollywood?
That is there till the time your first film hits the screen. After that, your decisions, your life, the way you choose your films, decides everything.
Veere Di Wedding portrays women’s sexuality in a very progressive way. Do you agree?
I don’t think people look at it like this. It’s not a socio-drama, first of all. A film is supposed to be entertaining. If we wanted to give out a social message, we would have made a documentary. I admit the tone is quite different because it’s the first time we are making a film like this.
But ultimately, a film has to be entertaining. We are in the entertainment business. We will have to make what we feel is entertaining enough to get the audiences in (theatres), for them to enjoy. If you look at The Dirty Picture, at the end of the day at the core of the script, it’s an entertaining film. Yes, it was based on Silk’s life but the way they formatted it, it was an entertaining film. There was dialogue-baazi. There was everything.
So at times we look at films to complicate things. We look at controversies in them. But a film is to be looked at for what it is. Yes, of course, there is an underlying message which will come through this film (Veere Di Wedding). These are girls of today who address certain issues, and then every film does that.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Lucky Jainspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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