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Veere Di Wedding sequel in the works

Starring Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhasker, Shikha Talsania, and Sumeet Vyas in important roles, the recently released film, Veere Di Wedding, has been performing extremely well at the cash counter ever since hitting the theatre on 1st May. The movie has already earned over ₹ 50 crores and is now gearing up to breach past the ₹ 75 crores at the domestic box-office.

Amidst its stupendous performance at the ticket-window, speculations are rife that producers Ekta Kapoor and Rhea Kapoor are contemplating a sequel to their hit movie. Both are in preliminary talks with each other and if successful, an official announcement may follow soon.


“Ekta and Rhea may come from different schools of cinema, but have always aimed to make films that are distinctive, and become a talking point. With the success of Veere Di Wedding, several people from the industry have been encouraging them to work on a sequel since the film’s concept and characters received so much love from the audience. At the dinner, the two had a discussion about the story lending itself to a franchise,” a well-placed source reveals.

The source adds that if the sequel is made, the story will be fast-forwarded to a few years after the marriage of Kalindi and Rishabh, characters played by Kareena Kapoor Khan and Sumeet Vyas respectively.

“The story will require at least a year’s work. Once that has been finalised, they will look at getting bulk dates from the four actors. Rhea Kapoor and Ekta Kapoor are keen to start working on the second part.”

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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