TikTok is to lay off hundreds of employees from its London office, with the bulk of the cuts affecting content moderation and security teams, according to reports estimating over 400 job losses by the Communication Workers Union. Online safety campaigners, along with TUC and CWU leaders, have urged Chair Chi Onwurah MP to investigate the impact of TikTok’s actions on UK online safety and workers’ rights.
The strategic shift is part of a broader reorganisation of TikTok's global trust and safety operations, aiming to streamline processes and concentrate operations in fewer locations worldwide. The move has prompted significant criticism from safety advocates and politicians, raising concerns about the platform's commitment to child protection and online safety.
Safety roles cut
People working in the trust and safety team are most likely to lose their jobs as part of a global restructuring that prioritises AI- assisted moderation over human oversight. TikTok is moving UK content moderation roles to Europe as it rely on AI, putting hundreds of jobs at risk despite rising regulatory pressure under the Online Safety Act.
The timing is particularly controversial given recent revelations about platform safety failures. Report from Global Witness, a not-for-profit organisation have accused TikTok of "sacrificing online safety" through these AI-driven cuts, with investigations revealing that the algorithm has directed minors toward explicit content a serious breach of child protection standards.
The Communication Workers Union and online safety professionals have urged UK MPs to investigate the restructuring, warning that job losses could expose children to harmful material. The cuts represent a fundamental shift in TikTok's operational philosophy, prioritizing cost efficiency over comprehensive content review.
TikTok's restructuring putting several hundred jobs at risk marks a significant move as it shifts to AI-assisted content moderation. While the platform claims the changes will improve efficiency, the decision has sparked debate about whether algorithmic moderation adequately protects vulnerable users. As regulators scrutinise social media platforms increasingly, TikTok's focus on automation rather than human expertise may face mounting political and regulatory challenges in the UK and beyond.
One in five new buy-to-let companies in 2025 owned by non-UK nationals, up from 13% in 2016.
Indian and Nigerian investors lead foreign ownership, targeting regions outside London for higher returns.
Young British landlords (18–24) are expanding portfolios despite older investors exiting the market.
Regional rent growth diverges: London sees declines, while East & West Midlands and North West report strong rises.
Foreign investors leading
Britain’s buy-to-let sector is undergoing a notable transformation as foreign investors and young Britons reshape the landscape. One in five new buy-to-let companies created in 2025 are owned by non-UK nationals, up from just 13 per cent in 2016. This shift shows that foreign investment in British rental property is growing fast and reshaping who controls the market.
A new report on New Investors in Buy-to-Let reveals that this transformation is driven by a combination of younger British landlords and experienced international operators seeking better returns outside London’s saturated market.
The numbers are impressive. About 67,000 new buy-to-let companies will be formed by the end of 2025, with roughly 13,500 owned by non-UK nationals. Indian investors lead the way, creating 684 companies in just the first half of 2025. Nigerian investors follow with 647 companies. Polish and Irish nationals also have significant presence. This change reflects major post-Brexit migration patterns. European Union nationals used to represent 65 per cent of foreign ownership in 2016 but now make up only 49 per cent. south Asian and African investors are now taking the lead.
Young Britons expand portfolios
Several factors explain this shift. First, the British pound has weakened, making property cheaper for foreign buyers. Second, rental returns in Britain remain strong compared to other markets. Indian investors can get rental yields of 4.5 to 5.5 per cent in prime London locations. Third, foreign investors are moving away from expensive London and targeting regions with better returns. The East Midlands, West Midlands, and South West now offer faster rental growth than London.
British landlords themselves show mixed responses to market changes. A 2025 survey by Market Financial Solutions found that 65 per cent of landlords worry that recent budget policies will hurt their investments. Many older landlords have stopped buying new properties. However, younger investors think differently. Only one-third of landlords aged 18-24 have halted their investment plans. In fact, 75 per cent of 18-24-year-olds expanded their portfolios in 2024. Among those aged 55-plus, only 4 per cent plan to grow their property portfolios in 2025.
Young British investors and foreign investors are pursuing similar strategies. Both groups are buying properties in regions with strong growth potential rather than London. Greater London rents actually fell 3.0 per cent in July, marking the seventh straight monthly decline. Meanwhile, the West Midlands saw rents rise 2.7 per cent, and the East Midlands grew 3.4 per cent. This regional split explains why international investors are focusing on cities outside London.
Property shift outside London
Most non-UK nationals structure their investments through British limited companies, a tax-efficient approach. Indian High Net Worth Individuals and family offices increased their investment volumes by more than 17 per cent last year. The Halo development project in South London demonstrates this trend. This luxury apartment complex near the Kia Oval cricket ground is priced from £580,000 to £5 million.
The rental market shows mixed signals. After five years of steady growth, rents on newly let properties fell 0.2 per cent year-on-year in July the first annual decline since 2020. However, regional variations matter significantly. When landlords renew existing tenancies rather than advertising new ones, rents rose 4.5 per cent year-on-year. The North West led with 7.2 per cent increases. Landlords are aligning renewal rates with current market levels to maintain inflation-adjusted returns.
Paresh Raja CEO of Market Financial Solutions noted “The property market isn’t holistic it’s segmented. Some landlords may sell up, but there’s an eager new generation of investors ready to take their place,” The convergence of young British investors and foreign capital is reshaping Britain's property market. As older landlords exit and regulations tighten, a new generation of strategically minded investors both young Britons and international operators is repositioning British property as a key wealth management tool.
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